ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the ability to promote your store the way you want to.
In writing, this could sound simple, but it’s not. You engage with customers by using social media, interact with them and blog posts, and more. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s attention. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber WordPress Integration
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any service or product based in HTML templates. As a platform, it makes use of automation to create a more efficient campaign. After the email is delivered to subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to give a modern style. You can change the color as well as the font or style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
If you run blogs, you can convert the content of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the site.
There’s a caveat. Some email template templates are compatible with an RSS feeds.
So when you choose a template, be certain to select one that is compatible with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and there are no distractions taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading, font, style, and the color. Images can be utilized to create a page that will look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not currently possible. This is a feature that they will have to develop as time goes by. Bonus points for having the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Think live survey results and scores from sports games or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails performs best, and it can be used to determine the best option for future email campaigns.
There is a possibility of locating details such as CTA when you alter an element of the design. It is possible to test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any subject that is within your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you have go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose and mix segments.
The workaround they have at a minimum is to send emails to various lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The data you collect here can be used for future campaigns. Depending on what they do it is possible to utilize Aweber to get better outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. AWeber WordPress Integration
When a subscriber clicks an email link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with a form. Although you can manually enter the details, it’s also possible to import them instead. This speeds up the process so that you don’t experience the anxiety. They will accept the following file types when importing:
You have the option of making use of an already-generated subject line or creating your own. Except when making one, you have to wait for confirmation from Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat or by email, you’ll get their input. Every subscription plan can benefit from them. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. AWeber WordPress Integration
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This ensures that the users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer service via phone, chat or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re restricted by 500 users on your account. The company’s watermark will be present every time you mail an email. Features like A/B testing may not be available, however, you can start your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the results of your campaign and see where they come from. In some way or other the additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you get access to vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use with the free plan in the absence of budget to spend on. The greatest part is that the customer support is available 24/7. If you don’t have a prior experience in marketing the Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you make.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber WordPress Integration
What is Aweber?
The Aweber platform for email marketing is designed designed for companies or digital marketers. If you’re a novice or veteran, you can help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress and more. Some of them will need a dedicated widget or additional programming to make the integration smooth.
Does Aweber have customer service?
They do. Customer support on Aweber is available during working hours via chat, phone or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using an online form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag that is applied. If you subscribe, your campaign will start when someone joins your list. If through Tag Applied, the campaign will start by applying an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.