ECommerce and Email Marketing go hand-in-hand. If you own an online store, you have the ability to promote your store however you would like to.
On paper, it might sound straightforward, but it’s actually not. Customers interact with you, go through social media reviewing blog posts and much more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber WordPress Landing Page Theme
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It allows users to create newsletters and campaigns for any item or service built in HTML templates. Being a platform that makes use of automation to make a streamlined campaign. Once the email has been sent to the recipients, you can look at the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to give a modern look. You can tweak the colors as well as the font or style. When you can, coding your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you are able to transform the contents of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This gives instant updates to subscribers through email instead of going to the website.
There’s a caveat, however. Not all email templates can be used with RSS feed.
So when you choose a template, be certain to select one that works with them. If it is not, the template will still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They collect data and do not have distracting elements taking away from the sign-up form. All it does is allow subscribers to fill in their information.
You can design the heading and font, style and the color. Photos can also be used to create a page that will look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time passes. Also, points for incorporating on a landing page an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in the email itself. Think live survey results as well as sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails does the best job, and will be used as the one to send out future email campaigns.
It’s possible to find details like CTA when you alter one particular aspect or design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any topic within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The workaround they have at least is sending emails to various lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The data you collect this way can be utilized for future campaigns. Based on what they accomplish it is possible to use Aweber to get better outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on user actions: email opens, link clicks, site visits, sales made, and so on. AWeber WordPress Landing Page Theme
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with the form. Although you can manually enter the information, it’s feasible to upload them instead. It speeds up the process so you don’t have to stress. They will accept the following file types when importing:
You have the decision of choosing an already-generated subject line or creating your own. Except when making one, you need to wait for verification by your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone or live chat or via email, you’ll be able to have their help. All subscription plans can use them. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber WordPress Landing Page Theme
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone or email.
In the Free Plan, you get to use Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also the source of these data. In some way or other, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and have access to vital features.
The main selling points are its many templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have enough budget to spend on. The best part, service for customers is always available. For those with no experience in marketing, their Knowledge Base can give you enough information to cover this.
When subscribed to a paid subscription it’s priced reasonably. Not too much, and you can get the best out of the campaign you’ll develop.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber WordPress Landing Page Theme
What is Aweber?
An email-based marketing service is a must for entrepreneurs as well as digital marketing. If you’re a novice or veteran it is possible to make your campaign more visible to any potential audience. The company was established in 1998 and has helped businesses of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or code to make the integration smooth.
Does Aweber have customer service?
They do. The customer service of Aweber is available during business hours by phone, chat, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts using the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.