ECommerce and Email Marketing go in tandem. In running an online store, you’re given the ability to promote your store the way you want to.
It may seem easy, but it isn’t. It’s about engaging with customers by using social media, interact with them and blog posts, and so on. There is also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
These days, even the static newsletter isn’t enough to grab one’s attention. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber the way email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber WordPress Plugin Login With Social Media
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product based upon HTML templates. As a platform that makes use of automation to create a simple campaign. When the email is sent to subscribers, you are able to view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to create a fresh appearance. You can tweak the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS to Email Templates
If you run a blog, you can transform the contents of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through email instead of going to the website.
There’s a caveat. Some email template templates are compatible with an RSS feed.
If you decide to use the template, make sure to find one that works with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and there are no distractions blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can create the heading the font, style, and the color. Images can be utilized to create a page that will look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not currently possible. It’s a feature they need to work on as time passes. Plus points for including a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within an email. Imagine live survey results, sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails is most effective, and can be used as the one for any future email campaigns.
It is attainable to discover details such as CTA in the event that you change one particular aspect or design. It is possible to test this by trying out three emails as you mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no limitation on how the tests would go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you need to go to your “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. The issue is when users choose to mix and match segments.
The solution they can use at a minimum is to send emails to multiple lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you gather will be useful in future campaigns. Based on what they accomplish it is possible to use Aweber to get better outcomes.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on user actions: email opens and clicks on links, website visits, purchases made, etc. AWeber WordPress Plugin Login With Social Media
When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags will decide which emails are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via the form. Although you can manually enter the data, it is also feasible to upload them. It will speed the process and you won’t feel the stress. It will accept these types of files for import:
You can choose between making use of a pre-generated subject line or making your own. Except when making one, you have to wait for verification by Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or by email, you’ll have their help. All subscription plans have the ability to use these services. Chat and emails are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber WordPress Plugin Login With Social Media
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This makes sure that users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The difference here compared to other email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via chat, phone, or via email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The company’s watermark will be present every time you send an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B testing and other essential features such as marketing automation. You can also see the results of your campaign and see where they come from. One way or another, these additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you get access to the most essential features.
The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have enough budget to spend on. The greatest part is that customer service is readily available. For those who have no marketing background the Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid subscription it’s priced reasonably. The cost is not excessive, and you can benefit from the campaign you’ll develop.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) AWeber WordPress Plugin Login With Social Media
What exactly is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs and digital marketers. No matter if you’re a beginner or experienced it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998, and it helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM such as Salesforce, web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional coding to facilitate the integration.
Does Aweber offer customer support?
They can. Customer support on Aweber is available during working hours by phone, chat, or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts using the form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. When you subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin by applying an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.