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aweber-review

ECommerce and Email Marketing go in tandem. In running your own online shop, you have the ability to promote your store in the way you wish to.

On paper, it might seem straightforward, but it’s actually not. You engage with customers, go through social media reviewing blog posts and so on. You also have the chance of making a sale following the advertisement. One method to promote is via email marketing.

Nowadays, even a static newsletter is not enough to attract attention. When you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber the way it works with email marketing, and what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber WordPress Sign Up Form

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates could be outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service built upon HTML templates. As an online platform, it makes use of automation to create a simple campaign. Once the email has been sent to subscribers, you can view the data through their statistics.

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified for an updated look. You can alter the colors, font, or style. When you can, coding your own template also works.

RSS to Email Templates

For those running blogs, you can convert the content of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.

There’s a catch, though. Some email template templates are compatible with RSS feed.

When you select the template, make sure to find one that is compatible with them. If not, the template can be used without the templates.

Landing Page Builder

Landing Pages are the latest feature that were added to Aweber. They capture data, and do not have distracting elements blocking the registration form. All it does is allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used to create a page that will look professional to potential subscribers.

But, this feature can’t be tested through automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s something they’ll need to work on as time passes. Also, points for incorporating a landing page for the email marketing system, at a minimum.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.

It also combines using dynamic content in an email. Think live survey results and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails is most effective, and is utilized as the basis to send out future newsletters.

There is a possibility of locating information like CTA when you change a particular part in the layout. It is possible to test this by trying out three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.

There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any subject in your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To segment the data, you’ll need to go to your “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. The issue is when users choose to mix and match segments.

The method they use at least is sending emails to various lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • The history of an individual’s activities

The data you collect will be useful for future campaigns. Based on the type of campaign they are it is possible to use Aweber for more effective results.

Marketing Automation

You can automate the email marketing process by designing your own sales flowcharts. They are sent based on user actions: email opens or clicks on links, site visits, purchase made, etc. AWeber WordPress Sign Up Form

If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”

Creating a Subscriber List

Aweber allows you to create lists of up to 10 contacts using a form. Although you can manually enter the details, it’s also easy to transfer them. It will speed up the process , so that you don’t experience the stress. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line or making your own. In the event of creating one, you need to wait for verification by the Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what sets it apart from the other. If you’re calling, live chat, or via email, you’ll be able to receive their advice. All subscription plans can use these services. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber WordPress Sign Up Form

If you’re new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available here. This ensures that the users have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose between: Pro and Free. The difference here compared to other email marketing services is the amount of customers that you can cater to. All plans offer 24/7 customer support via phone, chat or via email.

Free Plan

In the Free Plan, you get access to Aweber for free. But, you’re limited by 500 users on your account. The company’s watermark will be present every time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing efforts here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a price

In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also see the results of your campaign in action and where they come from. In some way or other these features can significantly help in your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you have access to essential vital features.

The main selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have the budget to spend on. The best part is that customer service is readily available. For those who have no prior experience in marketing the Knowledge Base can give you enough details to help you understand that.

When subscribed to an paid plan it’s priced reasonably. It’s not too expensive but you’ll benefit from the campaign you make.

Aweber can be the go-to email marketing tool for all marketer or businessperson.

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Commonly Asked Questions (FAQs) AWeber WordPress Sign Up Form

What exactly is Aweber?

The Aweber platform for email marketing is designed that is suitable for companies or digital marketers. If you’re a novice or experienced it is possible to help your campaign be more visible to anyone who is interested. The company was established in 1998 and helped companies regardless of size.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or coding to make the integration smooth.

Does Aweber provide customer service?

They offer it. Customer support on Aweber is available during business hours via chat, phone or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts using an online form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You must remove the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.

How do campaigns work in Aweber?

Campaigns in Aweber are able to be implemented in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.

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