ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’re given the power to market the store in the way you wish to.
It could appear simple, but it’s not. It’s about engaging with customers, go through social media reviewing blog posts and more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter isn’t enough to attract attention. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber WordPress Single Optin
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product built upon HTML templates. Since it is an online platform that makes use of automation to make a streamlined campaign. After the email is sent to the recipients, you can look at the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to create a fresh look. You can change the color and fonts, or even the style. When you can, coding your own template this is also possible.
RSS for Email Templates
For those running blogs, you can convert the content of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any content with already an RSS feed. This provides immediate updates to subscribers through email instead of going to the website.
There’s a catch, though. Not all email templates are compatible with an RSS feed.
If you decide to use a template, be sure you choose one that can also work with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They capture data, and no distracting elements are blocking the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading and font, style and the color. Photos can also be used to create a page that will look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not yet possible. It’s something they’ll need to work on as time goes by. Also, points for incorporating on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in the email itself. Imagine live survey results, sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part does the best job, and can be used to determine the best option for future email campaigns.
It is attainable to discover details like CTA when you change one particular aspect or design. You can try this by testing three emails as you mix and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no limitation on how the tests would go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select and mix segments.
The workaround they have at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you gather this way can be utilized for future campaigns. Depending on what they do, you can use Aweber for more effective results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on user actions: email opens and clicks on links, website visits, purchase made, etc. AWeber WordPress Single Optin
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create an unlimited list of 10 contacts via a form. While you can manually input the details, it’s also feasible to upload them. It will speed the process and you won’t feel the tension. It will accept these types of files when they import:
You have the decision of making use of a pre-generated subject line , or creating your own. If you create one, you have to wait for verification from Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat, or email, you can receive their advice. All subscription plans have the ability to use these services. Email and live chat support is available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. AWeber WordPress Single Optin
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This will ensure that people are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone or via email.
With the Free Plan, you get to use Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s watermark will be present every time you’ll send an email. Features like A/B testing may not be available, but you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also view the data of your own campaign and see the source of these data. In some way or other, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and have access to essential vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have the budget to spend on. The greatest part is that customer service is readily available. If you don’t have a marketing background, their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan it’s priced reasonably. The cost is not excessive and you will benefit from the campaign you make.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Frequently asked questions (FAQs) AWeber WordPress Single Optin
What exactly is Aweber?
An email-based marketing service is a must for businesses and digital marketers. No matter if you’re a beginner or seasoned professional, you can make your campaign more visible to all potential customers. The company was founded in 1998 and has helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or code to ensure seamless integration.
Does Aweber have support for customers?
They can. Customer service on Aweber is available during working hours via chat, phone, or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts with a form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will start by applying an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to work with Facebook Analytics as well.