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aweber-review

ECommerce and Email Marketing go together. When you manage the online business, you have the ability to promote your store the way you want to.

On paper, it may appear easy, but it isn’t. You engage with customers by using social media, interact with them and blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is via email marketing.

Nowadays, even a static newsletter is not enough to draw attention. If you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber, how the email marketing process works, as well as what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber WordPress Sync

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates may look out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service for businesses and individuals. It lets users create newsletters and campaigns for any product or service based on HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. Once the email has been sent to the subscribers, you are able to view the details through their statistics.

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Responsive Email Templates

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable for an updated look. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.

RSS to Email Templates

If you run a blog, you can convert the content of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.

There’s a catch, though. Not all email templates work with RSS feeds.

If you decide to use a template, be certain to select one that is compatible with them. If it is not, the template will still work without them.

Landing Page Builder

Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.

You can design the heading the font, style, and color. Images can be utilized in this section to make the site look professional to potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. It’s a feature they have to develop as time passes. Plus points for including on a landing page the email marketing system at least.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.

This incorporates the use of dynamic content in emails themselves. Imagine live survey results and scores from sports games or weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one does the best job, and is used to determine the best option for future emails.

It is attainable to discover details like CTA in the event that you change one particular aspect of the design. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.

There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails opened, pages visited, link clicks, etc.

To separate the data, you need to visit the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. The issue is when users select the segments and then mix them.

The method they use at the very least is to send emails to several lists. You can exclude lists from mailings, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • The history of an individual’s activities

The information you get will be useful in future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. AWeber WordPress Sync

When a subscriber clicks an email link, Aweber will set a tag to the subscriber. The tags will determine the emails that are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber allows you to create an unlimited list of 10 contacts via the form. While you can manually input the data, it is also possible to import them. This speeds the process and you don’t have to tension. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using an already-generated subject line or making your own. In the event of creating one, you have to wait for verification from the Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what stands out from the rest. If you’re calling or live chat or email, you can have their help. All subscription plans can use these services. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber WordPress Sync

If you’re new to the email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This ensures that the users know what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support by chat, phone, or via email.

Free Plan

In the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The company’s logo will be present every time you’ll mail an email. Features like A/B testing may not be usable, but you can start your marketing from here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a price

In this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also view the results of your campaign as it is being implemented and also the source of these data. In some way or other, these additional features will significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you get access to essential vital features.

The main selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even in the absence of funds to purchase. The best part, the customer support is available 24/7. For those who have no experience in marketing, their Knowledge Base can give you enough information to cover that.

If you’re enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive and you will make the most of the campaign you make.

Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.

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Most Frequently asked questions (FAQs) AWeber WordPress Sync

What is Aweber?

The Aweber platform for email marketing is designed designed for companies or digital marketers. Whether you are a beginner or veteran, you can make your campaign more visible to all potential customers. The company was established in 1998 and has helped companies that were of any size.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce websites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional code to facilitate the integration.

Does Aweber have support for customers?

They do. The customer service of Aweber is accessible during business hours by phone, chat or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts through an online form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You must remove the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at any time.

How do campaigns function within Aweber?

Campaigns in Aweber can work by a combination of subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.

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