ECommerce and Email Marketing go in tandem. In running an online store, you’re given the option of marketing the store the way you want to.
On paper, it could seem straightforward, but it’s actually not. It’s about engaging with customers, go through social media reviewing blog posts and much more. There is also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber WordPress Widget
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It lets users create campaigns and newsletters for any product or service built on HTML templates. As an online platform uses automation to make a streamlined campaign. After the email is sent to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to give a modern style. You can tweak the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS to Email Templates
For bloggers who have blogs, you can convert the content of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat. There aren’t all templates for email that work with RSS feed.
When you select a template, be sure to find one that can also work with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and there are no distractions blocking the registration form. All it does is allow users to provide their information.
You can design the heading and font, style and color. Photos can also be used to create a page that will look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not currently possible. This is a feature that they will need to work on as time passes. Also, points for incorporating the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content within an email. Imagine live survey results, sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part is most effective, and is used to determine the best option for future newsletters.
There is a possibility of locating information like CTA when you alter one particular aspect of the design. It is possible to test this by trying out three emails as you mix and mix and match. Most email marketing tools follow three variations as the standard for industry.
There is no limit on how the tests would go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you need to visit the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose and mix segments.
The method they use at least is sending emails to multiple lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you get will be useful in future campaigns. Depending on what they do you could make use of Aweber to get better outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent out based on user actions: email opens, link clicks, site visits, purchase made, etc. AWeber WordPress Widget
When a subscriber clicks an email link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create an unlimited list of 10 contacts using the form. While you can manually input the information, it’s possible to import them instead. It will speed the process and you won’t feel the stress. They accept these file types when they import:
You have the decision of choosing a pre-generated subject line , or making your own. If you create one, you have to wait for confirmation by the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or email, you can get their input. Every subscription plan can benefit from them. Live chat and email are available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. AWeber WordPress Widget
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This makes sure that users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer service via chat, phone or email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also see the data from your campaign in action and where they come from. One way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you have access to the most essential features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work with the free plan in the absence of budget to spend on. The best part, customer service is readily available. For those who have no prior experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan, it’s reasonably priced too. The cost is not excessive, and you can make the most of the campaign you will create.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber WordPress Widget
What is Aweber?
Aweber is an email marketing platform for companies or digital marketers. No matter if you’re a beginner or seasoned professional it is possible to increase the visibility of your campaign to all potential customers. The company was established in 1998, and it helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify, CRM like Salesforce, web builders like Wix and WordPress and many more. Some of them require a dedicated widget or additional code to facilitate the integration.
Does Aweber offer customer support?
They do. Customer support on Aweber is accessible during business hours via phone, chat or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts using a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.