ECommerce and Email Marketing go together. In running your own online shop, you’re given the option of marketing the store in the way you wish to.
In writing, this may appear straightforward, but it’s actually not. Customers interact with you by using social media, interact with them and blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter is not enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber WordPress
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any item or service built on HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. Once the email has been sent to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified for an updated look. You can tweak the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you can change the content from the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a catch, though. There aren’t all templates for email that work with an RSS feed.
So when you choose the template, make sure you choose one that can also work with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They collect data and there are no distractions blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading and font, style and color. Photos can also be used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. It’s something they’ll must work on as time goes by. Also, points for incorporating on a landing page the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys as well as sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one performs best, and it is used to determine the best option to send out future emails.
It’s possible to find details such as CTA when you change one particular aspect in the layout. You can test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no limitation in how the tests could go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.
The method they use at least is sending emails to various lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you get this way can be utilized for future campaigns. Depending on what they do it is possible to use Aweber for better results.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to users’ actions like email openings, link clicks, site visits, sales made, etc. AWeber WordPress
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. The tags will decide the emails that are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with a form. While you can manually input the information, it’s possible to import them. This speeds the process and you don’t have to anxiety. They accept these file types when they import:
You have the option of making use of a pre-generated subject line , or creating your own. Except when making one, you have to wait for verification by Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use these services. Email and live chat support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber WordPress
If you’re new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This makes sure that users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The difference here compared to existing email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer service via chat, phone, or via email.
In the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The company’s watermark will be present every time you make an electronic mail. Features like A/B testing may not be available, however, you can start your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also view the data of your own campaign and see the source of these data. One way or another these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and have access to essential vital features.
The main selling points are its many templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have the budget to spend on. The best part is that customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in an paid plan it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you develop.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) AWeber WordPress
What exactly is Aweber?
An email-based marketing service is a must designed for businesses as well as digital marketing. If you’re a novice or experienced it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and more. Some of them require an additional widget or code to facilitate the integration.
Does Aweber offer customer support?
They do. Customer support on Aweber is accessible during business hours by phone, chat or via email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts using the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.