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ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you have the ability to promote your store however you would like to.

It could seem easy, but it isn’t. You engage with customers, go through social media reviewing blog posts and more. There’s also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.

Nowadays, even a static newsletter isn’t enough to attract attention. When you have a strategy in mind, say hello to Aweber.

This review will talk about Aweber and how it works with email marketing, and what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber AWeber Work En

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates could be outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product based upon HTML templates. As a platform that makes use of automation to make a streamlined campaign. Once the email has been sent to recipients, you can look at the details through their statistics.

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to give a modern appearance. You can alter the colors as well as the font or style. If you are able to code your own template this is also possible.

RSS to Email Templates

For bloggers who have blogs, you can change the content from the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.

There’s a caveat. Some email template templates work with an RSS feeds.

If you decide to use a template, be sure to find one that can also work with them. If you don’t, the template could still be used without the templates.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.

You can create the heading and font, style and color. Photos can also be used in this section to make the site look professional to potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you also expect it to work with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time goes by. Also, points for incorporating a landing page for the email marketing system, at a minimum.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.

It includes the use of dynamic content within emails themselves. Imagine live survey results as well as sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails performs best, and it is used to determine the best option for future newsletters.

There is a possibility of locating data such as CTA in the event that you change an element of the design. You can try this by testing three emails as you mix and match. Most email marketing tools follow three variants since it’s the standard for industry.

There’s no limitation on how the tests would go, giving freedom on the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened, pages visited, link clicks, etc.

To segment the data, you have to visit your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.

The method they use at least is sending emails to multiple lists. You can exclude lists from a mailing, but you cannot exclude individual segments.

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Reporting and Analytics

The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • An individual’s history of activities

The information you get this way can be utilized for future campaigns. Depending on what they do you could use Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened, link clicks, site visits, sales made, and so on. AWeber Work En

If a subscriber clicks on a link, Aweber will set tags for the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”

Creating a Subscriber List

Aweber lets you create lists of up to 10 contacts using a form. Although you can manually enter the information, it’s feasible to upload them instead. It speeds up the process so you won’t feel the anxiety. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing a pre-generated subject line or making your own. In the event of creating one, you must wait for verification by Aweber. Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. If you’re calling or live chat or email, you can receive their advice. All subscription plans have the ability to use them. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Work En

If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are available on this page. This makes sure that users are aware of the things they can do in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select between: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support via chat, phone, or via email.

Free Plan

With the Free Plan, you get access to Aweber without cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear every time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing here.

Pro Plan

In the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data from your campaign in action and where they come from. One way or another the additional features will assist you in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and have access to essential vital features.

The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free version even in the absence of budget to spend on. The best part, the customer support is available 24/7. If you don’t have a marketing background, their Knowledge Base can give you enough details to help you understand that.

If you are enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you’ll develop.

Aweber could be the best choice for email marketing tool for all marketer or businessperson.

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Frequently Asked Questions (FAQs) AWeber Work En

What is Aweber?

Aweber is an email marketing platform designed for companies or digital marketers. No matter if you’re a beginner or experienced you can increase the visibility of your campaign to any potential audience. The company was established in 1998, and it helped companies that were of any size.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or code to make the integration smooth.

Does Aweber have customer service?

They can. Customer support on Aweber is available during business hours via phone, chat or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts through a form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You must disable the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.

How do campaigns work in Aweber?

Campaigns on Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will start by applying tags to identify the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to work with Facebook Analytics as well.

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