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aweber-review

ECommerce and Email Marketing go together. In running an online store, you’re given the option of marketing the store however you would like to.

In writing, this could appear straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.

These days, even the static newsletter isn’t enough to attract interest. When you have a strategy to implement, you can say hi to Aweber.

This review will cover Aweber the way the email marketing process works, as well as what you can do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Work Remote

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates might appear outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any item or service that are based in HTML templates. Being an online platform that makes use of automation to create a simple campaign. When the email is delivered to subscribers, you can view the details through their statistics.

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated appearance. You can change the color and fonts, or even the style. If you are able to code your own template also works.

RSS for Email Templates

For bloggers who have a blog, you are able to convert the content of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any content with an existing RSS feed. This gives instant updates to subscribers through email instead of going to the site.

There’s a catch, though. There aren’t all templates for email that work with RSS feed.

So when you choose a template, be certain to select one that works with them. If not, the template can be used without the templates.

Builder of the Landing Page

Landing Pages are the newer features added in Aweber. They collect data and no distracting elements are blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font and font, style and the color. Photos can also be used to create a page that will look professional to potential subscribers.

This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it could be used by Google Analytics, it is not possible at the moment. It’s something they’ll need to work on in the future. Also, points for incorporating the landing page of the email marketing system at least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.

This incorporates the use of dynamic content in an email. Think live survey results and scores from sports games, weather updates, and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails is most effective, and can be utilized as the basis for any future newsletters.

It is attainable to discover data such as CTA when you alter a particular part in the layout. You can try this by testing three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.

There is no limit on how the tests would be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments for any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To separate the data, you need to visit your “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. The issue is when users select to mix and match segments.

The solution they can use at least is sending emails to several lists. You can exclude lists from mailings, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • The history of an individual’s activities

The information you get here can be used for future campaigns. Based on the type of campaign they are you could utilize Aweber for more effective outcomes.

Marketing Automation

You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchase made, etc. AWeber Work Remote

When a subscriber clicks a link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”

Creating the Subscriber List

Aweber lets you create an unlimited list of 10 contacts with a form. While you can manually input the details, it’s also possible to import them instead. It will speed up the process so you won’t feel the stress. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing an already-generated subject line or making your own. In the event of creating one, you must wait for verification from Aweber. Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what stands out from the rest. If you’re calling, live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use them. Chat and emails support is available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. AWeber Work Remote

If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This makes sure that users know what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose between: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer service via chat, phone, or via email.

Free Plan

With the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The watermark of the company will appear each time you make an electronic mail. Features such as A/B testing will not be available, however, you can start your marketing here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber to request a quote

In this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also view the results of your campaign and see the source of these data. In some way or other the additional features will greatly aid your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you get access to vital features.

The major selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free version even in the absence of budget to spend on. The best part is that the customer support is available 24/7. For those who have no experience in marketing Their Knowledge Base can give you sufficient information to answer this.

If you are enrolled in an paid plan It’s affordable too. The cost is not excessive but you’ll get the best out of the campaign you’ll make.

Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.

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Frequently Asked Questions (FAQs) AWeber Work Remote

What is Aweber?

The Aweber platform for email marketing is designed for businesses and digital marketers. No matter if you’re a beginner or experienced it is possible to help your campaign be more visible to any potential audience. The company was established in 1998 and has helped businesses that were of any size.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce websites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to make the integration smooth.

Does Aweber have customer support?

They offer it. Customer service on Aweber is accessible during business hours by phone, chat or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts through an online form. If you are able, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.

What are the campaigns that work in Aweber?

Campaigns within Aweber can be executed by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will start when the system uses a tag to the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.

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