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ECommerce and Email Marketing go hand-in-hand. In running an online store, you’re given the option of marketing the store in the way you wish to.

It could seem straightforward, but it’s actually not. Customers interact with you, go through social media and blog posts, and so on. There’s also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.

Today, even a static newsletters aren’t enough to draw interest. If you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber the way it works with email marketing, and what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Youtube

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates could be old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product built on HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. After the email is sent to the subscribers, you can view the data through their statistics.

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized for an updated style. You can change the color and fonts, or even the style. If you’re able, you can code your own template this is also possible.

RSS for Email Templates

For those running a blog, you can transform the contents of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This gives instant notifications to subscribers via email instead of going to the website.

There’s a catch, though. There aren’t all templates for email that can be used with an RSS feeds.

If you decide to use a template, be sure you choose one that can also work with them. If you don’t, the template could still work without the templates.

Landing Page Builder

Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. All it does is allow users to provide their information.

You can design the heading and font, style and color. Photos can be also used to create a page that will look professional for potential subscribers.

However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time passes. Bonus points for having on a landing page the email marketing system at least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.

It includes the use of dynamic content within emails themselves. Consider live results from surveys, sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails is most effective, and will be used as the one for any future email campaigns.

There is a possibility of locating data like CTA in the event that you change a particular part in the layout. It is possible to test this by trying out three emails , mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.

There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, etc.

To separate the data, you have to visit the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose to mix and match segments.

The method they use at the very least is to send emails to multiple lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • The history of an individual’s activities

The data you collect this way can be utilized in future campaigns. Depending on what they do it is possible to use Aweber to get better outcomes.

Marketing Automation

You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to user actions: email opens or clicks on links, site visits, purchase made, etc. AWeber Youtube

If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags will determine which emails are sent out to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to build an unlimited list of 10 contacts using a form. While you can manually input the data, it is also possible to import them instead. It will speed up the process so you won’t feel the stress. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing an already-generated subject line or creating your own. Except when making one, you need to wait for verification by Aweber. Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what is different from other companies. If you’re calling, live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. AWeber Youtube

If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are available here. This will ensure that people know what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select between: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via chat, phone, or email.

Free Plan

In the Free Plan, you get access to Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s logo will be present every time you’ll mail an email. Features like A/B testing may not be available, but you can begin your marketing from here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a quote

In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also see the data from your campaign and see where they come from. In some way or other, these additional features will assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you have access to vital features.

The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of budget to invest in. The greatest part is that customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer the basics.

If you are enrolled in a paid plan it’s priced reasonably. The cost is not excessive but you’ll get the best out of the campaign you develop.

Aweber is a great choice for email marketing platform for beginning businessmen and marketers.

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Commonly Asked Questions (FAQs) AWeber Youtube

What is Aweber?

Aweber is an email marketing platform for businesses as well as digital marketing. If you’re a novice or veteran you can make your campaign more visible to all potential customers. The company was established in 1998 and helped companies of all sizes.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or code to ensure seamless integration.

Does Aweber have customer service?

They do. Customer service on Aweber is available during business hours via chat, phone or email. It also offers an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts using the form. If you’re able to manually input the data manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.

How do campaigns work within Aweber?

Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will start when the system uses a tag to the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.

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