ECommerce and Email Marketing go in tandem. In running an online store, you’re given the option of marketing the store the way you want to.
In writing, this might appear simple, but it’s not. You engage with customers and go through social media reviewing blog posts and so on. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter is not enough to attract attention. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Zapier Problems
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any service or product based upon HTML templates. Being a platform that makes use of automation to create a more efficient campaign. After the email is sent to the recipients, you can look at the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated style. You can alter the colors, font, or style. When you can, coding your own template which also works as well.
RSS for Email Templates
If you run a blog, you are able to change the content from an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any content with already an RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.
There’s a catch, though. Not all email templates are compatible with an RSS feeds.
When you select a template, be sure to find one that is compatible with them. If it is not, the template will be used without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and there are no distractions blocking the registration form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time goes by. Also, points for incorporating the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Imagine live survey results and scores from sports games, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one performs best, and it will be used to determine the best option for any future newsletters.
It is attainable to discover data like CTA when you alter one particular aspect of the design. It is possible to test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit on how the tests would go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.
The workaround they have at least is sending emails to several lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The data you collect here can be used for future campaigns. Based on what they accomplish it is possible to make use of Aweber for better outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on the actions of the user: emails opened, link clicks, site visits, sales made, etc. AWeber Zapier Problems
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent out to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via a form. Although you can manually enter the data, it is also easy to transfer them instead. It will speed up the process , so you won’t feel the tension. They accept these file types when importing:
You can choose between using a pre-generated subject line or creating your own. In the event of creating one, you have to wait for verification from the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat or via email, you’ll be able to have their help. All subscription plans can use them. Email and live chat support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. AWeber Zapier Problems
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This ensures that the users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer service via chat, phone or via email.
In the Free Plan, you get to use Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s logo will be present every time you send an email. Features like A/B testing may not be usable, but you can begin your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also view the data from your campaign in action and where they came from. In some way or other these features can greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and have access to essential vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It can still work well on the free plan even in the absence of funds to purchase. The best part is that service for customers is always available. If you don’t have a experience in marketing the Knowledge Base can give you enough details to help you understand this.
If you are enrolled in a paid subscription It’s affordable too. The cost is not excessive but you’ll benefit from the campaign you will make.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber Zapier Problems
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for companies or digital marketers. No matter if you’re a beginner or experienced it is possible to make your campaign more visible to any potential audience. The company was established in 1998, and it helped companies regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM such as Salesforce, web builders like Wix and WordPress and more. Some of them will need the use of a specific widget or code to facilitate the integration.
Does Aweber provide customer support?
They can. Customer service on Aweber is available during business hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts with the form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone joins your list. If it’s through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.