ECommerce and Email Marketing go in tandem. When you manage an online store, you’re given the power to market the store the way you want to.
It might seem straightforward, but it’s actually not. It’s about engaging with customers and go through social media and blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter is not enough to grab one’s attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Zencart
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing service for businesses and individuals. It allows users to create newsletters and campaigns for any service or product built on HTML templates. As an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you can view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to create a fresh look. You can alter the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
If you run a blog, you can change the content from your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any content with the existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat. There aren’t all templates for email that are compatible with an RSS feed.
So when you choose a template, be sure you choose one that can also work with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They collect data and do not have distracting elements blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not yet possible. This is a feature that they will need to work on as time goes by. Bonus points for having on a landing page in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in the email itself. Imagine live survey results as well as sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part does the best job, and can be utilized as the basis for future emails.
There is a possibility of locating information such as CTA when you change one particular aspect in the layout. You can try this by testing three emails , mixing and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction in how the tests could go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any subject within your database. This includes emails that are opened, pages visited, link clicks, and so on.
To divide the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select the segments and then mix them.
The workaround they have at least is sending emails to several lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The data you collect will be useful for future campaigns. Depending on what they do you could use Aweber for more effective results.
You can automate the email marketing process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchase made, and so on. AWeber Zencart
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts via an online form. While you can manually input the information, it’s easy to transfer them instead. This speeds up the process so you won’t feel the anxiety. They accept these file types when they import:
You have the option of making use of an already-generated subject line or creating your own. If you create one, you need to wait for verification by the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat or email, you can get their input. All subscription plans have the ability to use these services. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Zencart
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are available here. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone, or email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The watermark of the company will appear each time you’ll make an electronic mail. Features like A/B testing may not be available, but you can start your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B tests and more essential features like marketing automation. You will also be able to see the results of your campaign as it is being implemented and also the source of these data. One way or another, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you have access to vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even in the absence of budget to spend on. The best part is that service for customers is always available. If you don’t have a experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid subscription it’s priced reasonably. The cost is not excessive and you will benefit from the campaign you’ll make.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber Zencart
What is Aweber?
Aweber is an email marketing platform for businesses or digital marketers. If you’re a novice or experienced it is possible to make your campaign more visible to any potential audience. The company was established in 1998 and has helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or coding to facilitate the integration.
Does Aweber provide support for customers?
They offer it. Customer service on Aweber is accessible during business hours by phone, chat, or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts using an online form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start with the application of a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.