ECommerce and Email Marketing go in tandem. When you manage an online store, you’re given the ability to promote your store in the way you wish to.
It might seem simple, but it’s not. It’s about engaging with customers and go through social media and blog posts, and more. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletter is not enough to attract interest. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber, how email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Zone File
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product that are based in HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you can view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to create a fresh style. You can change the color, font, or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you can change the content from an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any content with the existing RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the website.
There’s a catch, though. There aren’t all templates for email that are compatible with RSS feeds.
So when you choose a template, be certain to select one that is compatible with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They collect data and no distracting elements are taking away from the registration form. It’s just a way to let subscribers to give their details.
You can create the heading, font, style, and the color. Images can be utilized in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to work with Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Bonus points for having on a landing page the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within the email itself. Think live survey results as well as sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails does the best job, and will be utilized as the basis for any future newsletters.
It is attainable to discover details like CTA when you alter an element or design. It is possible to test this by trying out three emails , mixing and match. Most email marketing tools follow three variations as the industry standard.
There is no limit on how the tests would go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails opened, pages visited, link clicks, and so on.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users choose and mix segments.
The solution they can use at least is sending emails to multiple lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The data you collect here can be used in future campaigns. Based on what they accomplish it is possible to use Aweber for more effective outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. AWeber Zone File
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using the form. Although you can manually enter the data, it is also feasible to upload them. This speeds up the process , so that you don’t experience the stress. They will accept the following file types when importing:
You can choose between using an already-generated subject line or creating your own. Except when making one, you must wait for verification by your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat, or email, you can get their input. Every subscription plan can benefit from these services. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Zone File
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This will ensure that people know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The distinction between this plan and existing email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you’ll send an email. Features like A/B testing may not be available, but you can start your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also view the data of your own campaign and see the source of these data. In one way or another the additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you get access to the most essential features.
The main selling points are its many templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have enough budget to spend on. The best part, customer service is readily available. For those who have no experience in marketing, their Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid plan, it’s reasonably priced too. Not too much, and you can get the best out of the campaign you create.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber Zone File
What is Aweber?
Aweber is an email marketing platform that is suitable for businesses as well as digital marketing. Whether you are a beginner or experienced you can increase the visibility of your campaign to all potential customers. The company was founded in 1998, and it helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify, CRM like Salesforce, web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional coding to make the integration smooth.
Does Aweber have customer service?
They do. The customer service of Aweber is available during business hours via phone, chat or via email. It also offers its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts using an online form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin with the application of a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.