ECommerce and Email Marketing go in tandem. If you own the online business, you’re given the ability to promote your store the way you want to.
On paper, it may appear easy, but it isn’t. It’s about engaging with customers and go through social media reviewing blog posts and so on. There is also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter isn’t enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber the way email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber,Cin
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It lets users create campaigns and newsletters for any item or service built upon HTML templates. Being an online platform uses automation to make a streamlined campaign. After the email is delivered to recipients, you can look at the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to give a modern appearance. You can alter the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS to Email Templates
For those running a blog, you can transform the contents of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate updates to subscribers through emails instead of the website.
There’s a caveat, however. Not all email templates can be used with an RSS feed.
When you select a template, be sure you choose one that can also work with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They collect data and there are no distractions hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading, font, style, and the color. Photos can also be used in this section to make the site look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Bonus points for having on a landing page an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within an email. Imagine live survey results as well as sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it will be used to determine the best option for future emails.
There is a possibility of locating information like CTA in the event that you change a particular part in the layout. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no limitation regarding how tests will go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have to visit the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.
The workaround they have at the very least is to send emails to various lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The data you collect will be useful for future campaigns. Based on what they accomplish it is possible to utilize Aweber for better outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings, link clicks, site visits, sales made, etc. AWeber,Cin
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create lists of up to 10 contacts using an online form. While you can manually input the information, it’s feasible to upload them. It will speed up the process so you don’t have to anxiety. It will accept these types of files when they import:
You have the option of making use of an already-generated subject line or creating your own. In the event of creating one, you must wait for confirmation by your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from them. Email and live chat support is accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber,Cin
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This ensures that the users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat, or email.
With the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear each time you mail an email. Features like A/B testing won’t be usable, but you can begin your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also view the results of your campaign and see where they come from. In one way or another the additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you get access to the most essential features.
The most important selling point is the numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have the budget to invest in. The best part is that service for customers is always available. If you don’t have a prior experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid subscription, it’s reasonably priced too. Not too much and you will make the most of the campaign you develop.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber,Cin
What is Aweber?
An email-based marketing service is a must for companies and digital marketers. If you’re a novice or experienced you can increase the visibility of your campaign to any potential audience. The company was founded in 1998, and it helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and more. Some of them require an additional widget or programming to ensure seamless integration.
Does Aweber provide customer service?
They offer it. Customer service on Aweber is accessible during business hours via chat, phone, or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts through a form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign will begin by applying a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.