ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’re given the ability to promote your store however you would like to.
In writing, this could appear easy, but it isn’t. Customers interact with you by using social media, interact with them reviewing blog posts and so on. There is also the possibility of making a sale following the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletter isn’t enough to draw attention. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWebern
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It lets users create campaigns and newsletters for any product or service built in HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. When the email is sent to the recipients, you can look at the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated appearance. You can alter the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS to Email Templates
If you run blogs, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any content with an existing RSS feed. This gives instant updates to subscribers through email instead of going to the site.
There’s a caveat, however. Not all email templates work with an RSS feeds.
If you decide to use the template, make sure to find one that works with them. If not, the template can be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized here to make the page look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not possible at the moment. It’s something they’ll need to work on in the future. Bonus points for having a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in emails themselves. Consider live results from surveys, sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one does the best job, and will be utilized as the basis to send out future newsletters.
It’s possible to find details like CTA when you alter an element of the design. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject in your database. This includes emails that are opened, pages visited, link clicks, and so on.
To divide the data, you need to go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose and mix segments.
The workaround they have at a minimum is to send emails to various lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you get this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for more effective results.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchase made, etc. AWebern
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts with the form. Although you can manually enter the data, it is also possible to import them. It will speed up the process , so you don’t have to anxiety. It will accept these types of files when importing:
You have the option of using a pre-generated subject line , or creating your own. If you create one, you need to wait for verification from the Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. AWebern
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers that you can cater to. All plans offer 24/7 customer service via phone, chat or email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear each time you’ll make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also view the data of your own campaign and see where they came from. One way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you have access to vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free version even when you don’t have the funds to purchase. The greatest part is that customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid plan It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you will develop.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWebern
What is Aweber?
Aweber is an email marketing platform designed for companies or digital marketers. Whether you are a beginner or seasoned professional, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress and more. Some of them require the use of a specific widget or programming to ensure seamless integration.
Does Aweber provide customer service?
They do. The customer service of Aweber is available during business hours by phone, chat, or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts through an online form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.