ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’re given the option of marketing the store in the way you wish to.
In writing, this could appear straightforward, but it’s actually not. Customers interact with you by using social media, interact with them, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Best Autoresponder Software You Can Buy -AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product built upon HTML templates. Since it is an online platform that makes use of automation to create a more efficient campaign. After the email is sent to the subscribers, you can view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified for an updated appearance. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For bloggers who have blogs, you can transform the contents of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. It provides instant notifications to subscribers via email instead of going to the site.
There’s a caveat. There aren’t all templates for email that can be used with an RSS feed.
When you select a template, be certain to select one that can also work with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. All it does is allow users to provide their information.
You can design the heading and font, style and color. Photos can also be used here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it could be used by Google Analytics, it is not yet possible. This is a feature that they will have to develop in the future. Bonus points for having the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within the email itself. Consider live results from surveys and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one performs best, and it can be used as the one for future email campaigns.
It is attainable to discover data such as CTA when you change an element in the layout. You can test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need to visit your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users select to mix and match segments.
The workaround they have at least is sending emails to various lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you gather will be useful in future campaigns. Depending on what they do, you can make use of Aweber for better outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. Best Autoresponder Software You Can Buy -AWeber
When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts using an online form. While you can manually input the information, it’s possible to import them. It will speed up the process so you don’t have to stress. It will accept these types of files for import:
You can choose between using a pre-generated subject line , or creating your own. If you create one, you need to wait for verification from your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone, live chat, or by email, you’ll have their help. All subscription plans can use them. Email and live chat support is available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. Best Autoresponder Software You Can Buy -AWeber
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This makes sure that users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The distinction between this plan and existing email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer support by phone, chat or email.
With the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear every time you make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the results of your campaign and see where they come from. In some way or other, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you get access to vital features.
The major selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have the funds to purchase. The best part is that customer service is readily available. If you don’t have a experience in marketing Their Knowledge Base can give you enough details to help you understand this.
If you are enrolled in an paid plan It’s affordable too. Not too much but you’ll make the most of the campaign you will make.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Commonly Asked Questions (FAQs) Best Autoresponder Software You Can Buy -AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed for companies as well as digital marketing. Whether you are a beginner or seasoned professional you can help your campaign be more visible to all potential customers. The company was established in 1998, and it helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or code to facilitate the integration.
Does Aweber offer customer support?
They offer it. The customer service of Aweber is available during working hours by phone, chat or email. It also offers an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through a form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to work with Facebook Analytics as well.