ECommerce and Email Marketing go together. In running the online business, you’re given the power to market the store in the way you wish to.
It might appear straightforward, but it’s actually not. You engage with customers, go through social media, review blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletters aren’t enough to attract interest. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Best AWeber Plugin For WordPress
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any service or product based on HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. After the email is delivered to subscribers, you can view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to give a modern look. You can tweak the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you can convert the content of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any content with already an RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.
There’s a caveat, however. Some email template templates are compatible with an RSS feeds.
So when you choose a template, be certain to select one that can also work with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time passes. Bonus points for having the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in an email. Consider live results from surveys as well as sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one does the best job, and is used as the one for future newsletters.
It’s possible to find data such as CTA in the event that you change a particular part or design. It is possible to test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit on how the tests would go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The solution they can use at a minimum is to send emails to several lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The data you collect will be useful for future campaigns. Based on what they accomplish you could utilize Aweber to get better results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on user actions: email opens or clicks on links, site visits, sales made, etc. Best AWeber Plugin For WordPress
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. Tags can be used to decide which emails are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts using an online form. Although you can manually enter the data, it is also possible to import them. It speeds the process and that you don’t experience the stress. They accept these file types when they import:
You have the decision of making use of a pre-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation by the Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. Best AWeber Plugin For WordPress
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This makes sure that users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer service via phone, chat, or email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted by 500 users on your account. The company’s watermark will be present every time you mail an email. Features like A/B testing won’t be usable, but you can start your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they came from. In some way or other these features can significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you get access to vital features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work with the free plan in the absence of budget to spend on. The best part is that the customer support is available 24/7. If you don’t have a marketing background Their Knowledge Base can give you enough information to cover this.
When subscribed to a paid plan it’s priced reasonably. Not too much, and you can make the most of the campaign you’ll develop.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Commonly Asked Questions (FAQs) Best AWeber Plugin For WordPress
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs or digital marketers. If you’re a novice or veteran it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped businesses that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress, etc. Certain of them may require an additional widget or coding to ensure seamless integration.
Does Aweber provide customer service?
They do. Customer support on Aweber is accessible during business hours via phone, chat or via email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts with the form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.