Best Formatting For Emails AWeber

aweber-review

ECommerce and Email Marketing go together. If you own the online business, you have the power to market the store the way you want to.

In writing, this may sound straightforward, but it’s actually not. Customers interact with you, go through social media and blog posts, and much more. There is also the possibility of making a sale after the advertisement. One method to promote is through email marketing.

Today, even a static newsletter is not enough to draw interest. If you have a plan in mind, say hello to Aweber.

This review will talk about Aweber and how the email marketing process works, as well as what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber Best Formatting For Emails AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates may look out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any item or service built in HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. Once the email has been sent to the subscribers, you are able to view the details through their statistics.

Best Formatting For Emails AWeber

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to create a fresh appearance. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template also works.

RSS to Email Templates

For bloggers who have blogs, you can change the content from your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.

There’s a caveat, however. Not all email templates can be used with an RSS feeds.

If you decide to use a template, be certain to select one that is compatible with them. If you don’t, the template could still work without them.

Builder of the Landing Page

Landing Pages are the newer features that were added to Aweber. They collect data and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.

You can create the heading the font, style, and color. Photos can be also used to create a page that will appear professional to prospective subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not currently possible. It’s a feature they must work on in the future. Also, points for incorporating the landing page of an email marketing platform at the very least.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.

It includes the use of dynamic content in emails themselves. Think live survey results as well as sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part does the best job, and can be utilized as the basis for any future emails.

It’s possible to find data such as CTA when you alter one particular aspect or design. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.

There’s no limitation in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. The issue is when users select the segments and then mix them.

The method they use at least is sending emails to multiple lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • An individual’s history of activities

The data you collect this way can be utilized for future campaigns. Depending on what they do it is possible to make use of Aweber to get better outcomes.

Marketing Automation

You can automatize the email marketing process by creating the sales funnels of your choice. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, sales made, etc. Best Formatting For Emails AWeber

When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags will decide the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber allows you to build a list of up to 10 contacts via the form. Although you can manually enter the details, it’s also feasible to upload them instead. It speeds up the process , so that you don’t experience the tension. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing a pre-generated subject line , or making your own. If you create one, you need to wait for verification by the Aweber team. It could take a day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what stands out from the rest. If you’re calling or live chat or via email, you’ll be able to have their help. All subscription plans have the ability to use these services. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. Best Formatting For Emails AWeber

If you’re new to the marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available on this page. This ensures that the users have an idea of what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat or email.

Free Plan

With the Free Plan, you get to use Aweber for free. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear every time you’ll mail an email. Features like A/B testing may not be available, but you can begin your marketing efforts here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts: Contact Aweber to request a quote

With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. In some way or other, these additional features will assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you have access to the most essential features.

The major selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use with the free plan in the absence of budget to invest in. The greatest part is that customer service is readily available. For those with no prior experience in marketing the Knowledge Base can give you enough details to help you understand that.

If you are enrolled in a paid plan, it’s reasonably priced too. Not too much and you will get the best out of the campaign you make.

Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.

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Most Frequently asked questions (FAQs) Best Formatting For Emails AWeber

What exactly is Aweber?

Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. If you’re a novice or veteran it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped businesses regardless of size.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce sites such as Shopify, CRM like Salesforce and web builders like Wix and WordPress, etc. Some of them will need the use of a specific widget or code to ensure seamless integration.

Does Aweber have customer support?

They offer it. Customer service on Aweber is available during business hours by phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts through the form. If you are able, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.

What are the campaigns that work in Aweber?

Campaigns on Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.

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