Best Newsletter Plugin For AWeber

aweber-review

ECommerce and Email Marketing go together. In running an online store, you’re given the ability to promote your store the way you want to.

On paper, it might appear straightforward, but it’s actually not. It’s about engaging with customers, go through social media, review blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.

These days, even the static newsletter isn’t enough to attract interest. If you have a strategy in mind, say hello to Aweber.

This review will talk about Aweber, how email marketing works, and what you can do.

aweber-logo

Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Best Newsletter Plugin For AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates may look outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing service that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service based in HTML templates. As a platform that makes use of automation to create a more efficient campaign. When the email is delivered to subscribers, you are able to view the information through their stats.

Best Newsletter Plugin For AWeber

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable for an updated appearance. You can change the color as well as the font or style. If you are able to code your own template which also works as well.

RSS for Email Templates

If you run blogs, you can change the content from an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.

There’s a caveat, however. There aren’t all templates for email that can be used with RSS feed.

When you select a template, be certain to select one that is compatible with them. If you don’t, the template could still be used without them.

Landing Page Builder

Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.

You can design the heading and font, style and color. Photos can be also used in this section to make the site look professional for potential subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not currently possible. This is a feature that they will have to develop in the future. Bonus points for having on a landing page in an email-marketing platform at least.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.

It includes the use of dynamic content in the email itself. Consider live results from surveys and scores from sports games as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part is most effective, and is used as the one to send out future emails.

It’s possible to find details like CTA when you alter an element or design. You can test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.

There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.

To segment the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose the segments and then mix them.

The method they use at the very least is to send emails to multiple lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • An individual’s history of activities

The information you gather here can be used for future campaigns. Depending on what they do it is possible to make use of Aweber for more effective results.

Marketing Automation

You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to user actions: email opens or clicks on links, site visits, purchase made, etc. Best Newsletter Plugin For AWeber

When a subscriber clicks a link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”

Making an Subscriber List

Aweber lets you create lists of up to 10 contacts using a form. Although you can manually enter the data, it is also easy to transfer them instead. It speeds up the process , so that you don’t experience the tension. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing a pre-generated subject line , or making your own. In the event of creating one, you must wait for confirmation by the Aweber team. It could take a day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat, or by email, you’ll get their input. Every subscription plan can benefit from these services. Chat and emails are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. Best Newsletter Plugin For AWeber

If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available on this page. This will ensure that people have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select between: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers that you can cater to. All plans offer 24/7 customer service via chat, phone or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear each time you make an electronic mail. Features like A/B testing may not be available, however, you can start your marketing from here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a quote

In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign and see the source of these data. One way or another the additional features will greatly aid your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and have access to essential vital features.

The most important selling point is the numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to spend on. The greatest part is that customer service is readily available. If you don’t have a experience in marketing Their Knowledge Base can give you sufficient information to answer this.

If you are enrolled in a paid plan it’s priced reasonably. Not too much, and you can benefit from the campaign you will develop.

Aweber is a great choice for email marketing tool for all businessmen and marketers.

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Most Frequently Asked Questions (FAQs) Best Newsletter Plugin For AWeber

What is Aweber?

An email-based marketing service is a must that is suitable for companies and digital marketers. If you’re a novice or veteran you can make your campaign more visible to all potential customers. The company was established in 1998 and helped companies of all sizes.

Does Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs such as Salesforce and web builders like Wix and WordPress, etc. Certain of them may require the use of a specific widget or programming to make the integration smooth.

Does Aweber have support for customers?

They offer it. Customer service on Aweber is available during working hours by phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts with an online form. If you can enter the data manually.

Can you delete a list on Aweber?

Yes. You have to remove the list using the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.

How do campaigns function within Aweber?

Campaigns in Aweber are able to be implemented by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will start by applying a tag to the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.

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