ECommerce and Email Marketing go in tandem. If you own your own online shop, you’ll have the ability to promote your store the way you want to.
On paper, it may sound simple, but it’s not. Customers interact with you, go through social media reviewing blog posts and much more. You also have the chance of making a sale following the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletters aren’t enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Best Responder AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any item or service based in HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. Once the email has been delivered to subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to give a modern style. You can change the color and fonts, or even the style. If you are able to code your own template which also works as well.
RSS for Email Templates
If you run a blog, you are able to transform the contents of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This provides immediate notifications to subscribers via emails instead of the website.
There’s a caveat, however. Some email template templates can be used with RSS feed.
If you decide to use a template, be sure you choose one that is compatible with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They capture data, and there are no distractions hindering the sign-up form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font and font, style and color. Photos can also be used here to make the page appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Plus points for including the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in the email itself. Imagine live survey results and scores from sports games as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one performs best, and it is used as the one to send out future email campaigns.
It is attainable to discover details like CTA when you change a particular part of the design. It is possible to try this by testing three emails , mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit on how the tests would go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments for any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you have go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. The issue is when users select and mix segments.
The method they use at least is sending emails to multiple lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The data you collect will be useful for future campaigns. Based on the type of campaign they are, you can make use of Aweber to get better outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchase made, and so on. Best Responder AWeber
When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags will decide which emails are sent out to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create a list of up to 10 contacts via a form. While you can manually input the information, it’s possible to import them. It speeds up the process so that you don’t experience the tension. It will accept these types of files when they import:
You can choose between choosing a pre-generated subject line or creating your own. If you create one, you must wait for confirmation by Aweber. Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling or live chat or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Best Responder AWeber
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This will ensure that people have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The distinction between this plan and other email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone, or email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The company’s logo will appear every time you’ll mail an email. Features like A/B testing may not be available, but you can start your marketing from here.
In the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. In one way or another, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you get access to the most essential features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have enough funds to purchase. The greatest part is that customer service is readily available. For those who have no prior experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan, it’s reasonably priced too. It’s not too expensive but you’ll benefit from the campaign you will make.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Frequently asked questions (FAQs) Best Responder AWeber
What exactly is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs or digital marketers. Whether you are a beginner or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress, etc. Some of them require an additional widget or code to make the integration smooth.
Does Aweber offer customer service?
They do. The customer service of Aweber is accessible during business hours via phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts using a form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag that is applied. When you subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.