ECommerce and Email Marketing go hand-in-hand. In running the online business, you have the power to market the store however you would like to.
On paper, it may appear straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and much more. There is also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
These days, even the static newsletter isn’t enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Best Size For Logo In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It lets users create campaigns and newsletters for any product or service built on HTML templates. As a platform that makes use of automation to create a simple campaign. Once the email has been sent to the recipients, you can look at the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable for an updated style. You can tweak the colors as well as the font or style. When you can, coding your own template this is also possible.
RSS for Email Templates
For those running blogs, you can convert the content of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a caveat, however. Some email template templates work with an RSS feed.
When you select the template, make sure to find one that can also work with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They capture data, and no distracting elements are hindering the registration form. It’s just a way to let users to provide their information.
You can create the heading the font, style, and the color. Photos can also be used here to make the page look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Also, points for incorporating a landing page for the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within an email. Think live survey results and scores from sports games as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part performs best, and it will be utilized as the basis for future newsletters.
There is a possibility of locating information like CTA in the event that you change a particular part or design. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you’ll need to go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The workaround they have at least is sending emails to various lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The data you collect here can be used for future campaigns. Based on the type of campaign they are you could use Aweber to get better outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to user actions: email opens and clicks on links, website visits, purchase made, etc. Best Size For Logo In AWeber
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create lists of up to 10 contacts with the form. While you can manually input the details, it’s also feasible to upload them instead. It speeds the process and you won’t feel the anxiety. They will accept the following file types when they import:
You can choose between choosing an already-generated subject line or making your own. In the event of creating one, you have to wait for verification by Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone, live chat, or email, you can get their input. All subscription plans have the ability to use these services. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. Best Size For Logo In AWeber
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This ensures that the users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The difference here compared to other email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support by phone, chat or via email.
With the Free Plan, you get to use Aweber without cost. However, you’re restricted by 500 users on your account. The company’s logo will be present every time you mail an email. Features such as A/B testing will not be available, however, you can begin your marketing efforts here.
In the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also view the data from your campaign as it is being implemented and also the source of these data. One way or another the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you have access to vital features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the budget to spend on. The best part, service for customers is always available. For those with no experience in marketing, their Knowledge Base can give you enough information to cover this.
If you’re enrolled in an paid plan it’s priced reasonably. It’s not too expensive and you will make the most of the campaign you will develop.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) Best Size For Logo In AWeber
What exactly is Aweber?
Aweber is an email marketing platform designed for businesses or digital marketers. If you’re a novice or experienced you can help your campaign be more visible to all potential customers. The company was established in 1998 and helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need an additional widget or code to facilitate the integration.
Does Aweber provide customer service?
They can. Customer support on Aweber is available during business hours via phone, chat, or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts through an online form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to work with Facebook Analytics as well.