ECommerce and Email Marketing go together. In running an online store, you have the option of marketing the store however you would like to.
On paper, it may sound easy, but it isn’t. You engage with customers by using social media, interact with them and blog posts, and much more. You also have the chance of making a sale after the advertisement. One method to promote is via email marketing.
These days, even the static newsletters aren’t enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Best Way To Add A Video To An AWeber Newsletter
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product based on HTML templates. Being an online platform uses automation to create a more efficient campaign. After the email is sent to the subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to give a modern appearance. You can alter the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS to Email Templates
For those running a blog, you are able to transform the contents of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any content with the existing RSS feed. This gives instant updates to subscribers through email instead of going to the website.
There’s a caveat, however. Some email template templates can be used with an RSS feeds.
So when you choose a template, be sure to find one that is compatible with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They collect data and no distracting elements are hindering the registration form. It’s just a way to let users to provide their information.
You can design the heading, font, style, and color. Images can be utilized here to make the page look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time passes. Bonus points for having a landing page for an email marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in an email. Imagine live survey results as well as sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one does the best job, and will be used to determine the best option to send out future newsletters.
It’s possible to find details such as CTA in the event that you change an element or design. It is possible to test this by trying out three emails , mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have to visit the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.
The workaround they have at a minimum is to send emails to multiple lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you get here can be used in future campaigns. Based on the type of campaign they are, you can make use of Aweber to get better results.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on user actions: email opens, link clicks, site visits, purchases made, etc. Best Way To Add A Video To An AWeber Newsletter
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. Tags can be used to decide the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using a form. Although you can manually enter the data, it is also feasible to upload them instead. It speeds up the process , so you won’t feel the anxiety. They accept these file types for import:
You have the option of making use of a pre-generated subject line or making your own. If you create one, you have to wait for verification from your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat or email, you can get their input. All subscription plans can use these services. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. Best Way To Add A Video To An AWeber Newsletter
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This will ensure that people know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer support via phone, chat or email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear every time you make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing from here.
For the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also see the data from your campaign in action and where they come from. One way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you have access to essential vital features.
The major selling points are its many templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have the budget to invest in. The best part, the customer support is available 24/7. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover this.
When subscribed to a paid subscription It’s affordable too. It’s not too expensive, and you can make the most of the campaign you make.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Commonly asked questions (FAQs) Best Way To Add A Video To An AWeber Newsletter
What exactly is Aweber?
Aweber is an email marketing platform for businesses or digital marketers. Whether you are a beginner or seasoned professional, you can help your campaign be more visible to all potential customers. The company was established in 1998, and it helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify, CRM such as Salesforce, web builders like Wix and WordPress and more. Some of them will need an additional widget or programming to make the integration smooth.
Does Aweber have customer service?
They can. The customer service of Aweber is available during business hours via chat, phone or via email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts through a form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at anytime.
What are the campaigns that work in Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will start with the application of a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.