ECommerce and Email Marketing go hand-in-hand. In running an online store, you have the ability to promote your store in the way you wish to.
In writing, this may sound easy, but it isn’t. It’s about engaging with customers and go through social media and blog posts, and much more. There is also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter isn’t enough to draw interest. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Best Way To Build Email List AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service that are based on HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. When the email is delivered to subscribers, you can view the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to create a fresh appearance. You can alter the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you are able to change the content from the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with already an RSS feed. This gives instant updates to subscribers via emails instead of the site.
There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feeds.
When you select the template, make sure to find one that works with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can also be used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not yet possible. It’s something they’ll must work on as time goes by. Bonus points for having on a landing page in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Consider live results from surveys and scores from sports games, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails does the best job, and will be used as the one for any future emails.
It’s possible to find information like CTA when you change one particular aspect or design. You can test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any topic in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To divide the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The solution they can use at the very least is to send emails to several lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Depending on what they do it is possible to utilize Aweber for better outcomes.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchase made, and so on. Best Way To Build Email List AWeber
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts via the form. Although you can manually enter the data, it is also possible to import them. This speeds up the process so you don’t have to anxiety. They accept these file types for import:
You can choose between using a pre-generated subject line , or making your own. If you create one, you have to wait for verification from Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone or live chat or by email, you’ll have their help. Every subscription plan can benefit from them. Live chat and email are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. Best Way To Build Email List AWeber
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are available here. This ensures that the users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support via chat, phone or email.
In the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The watermark of the company will appear every time you mail an email. Features such as A/B testing will not be usable, but you can begin your marketing from here.
In the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they come from. In one way or another the additional features will assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and have access to vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have the budget to spend on. The best part is that customer service is readily available. For those with no marketing background, their Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid plan, it’s reasonably priced too. Not too much but you’ll make the most of the campaign you will develop.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Commonly asked questions (FAQs) Best Way To Build Email List AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for businesses or digital marketers. Whether you are a beginner or seasoned professional, you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and has helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress, etc. Some of them require an additional widget or code to facilitate the integration.
Does Aweber provide support for customers?
They offer it. The customer service of Aweber is accessible during business hours by phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts through the form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign would begin with the application of a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.