ECommerce and Email Marketing go in tandem. If you own your own online shop, you’ll have the option of marketing the store the way you want to.
On paper, it could seem straightforward, but it’s actually not. Customers interact with you by using social media, interact with them and blog posts, and so on. There’s also the possibility of making a sale following the advertisement. One method to promote is via email marketing.
Today, even a static newsletter is not enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Best Way To Delete Subscribers From AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any service or product that are based upon HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to give a modern look. You can alter the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS to Email Templates
For those running a blog, you can convert the content of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. It provides instant updates to subscribers through email instead of going to the site.
There’s a caveat, however. Not all email templates are compatible with RSS feed.
So when you choose a template, be sure to find one that can also work with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They capture data, and there are no distractions hindering the registration form. It’s just a way to let users to provide their information.
You can design the heading, font, style, and color. Images can be utilized here to make the page look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not yet possible. It’s a feature they have to develop as time passes. Plus points for including the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Think live survey results and scores from sports games as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails is most effective, and is used to determine the best option for any future email campaigns.
It’s possible to find details such as CTA in the event that you change an element of the design. It is possible to test this by experimenting with three emails as you mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need to go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose and mix segments.
The workaround they have at least is sending emails to various lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you gather here can be used in future campaigns. Based on what they accomplish you could make use of Aweber for better outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on user actions: email opens, link clicks, site visits, purchase made, etc. Best Way To Delete Subscribers From AWeber
If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with an online form. Although you can manually enter the data, it is also feasible to upload them. It speeds up the process so you don’t have to anxiety. It will accept these types of files for import:
You have the option of choosing a pre-generated subject line or creating your own. If you create one, you need to wait for verification from your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Chat and emails are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. Best Way To Delete Subscribers From AWeber
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This will ensure that people are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers that you can cater to. All plans offer 24/7 customer service via chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear each time you make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also see the data from your campaign and see the source of these data. In one way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you get access to essential vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to spend on. The best part, the customer support is available 24/7. If you don’t have a experience in marketing the Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive, and you can benefit from the campaign you develop.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) Best Way To Delete Subscribers From AWeber
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies or digital marketers. No matter if you’re a beginner or veteran you can make your campaign more visible to anyone who is interested. The company was established in 1998 and helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs like Salesforce and web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional coding to make the integration smooth.
Does Aweber provide support for customers?
They can. The customer service of Aweber is accessible during business hours by phone, chat, or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts through a form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.