ECommerce and Email Marketing go in tandem. When you manage your own online shop, you have the ability to promote your store however you would like to.
On paper, it might seem straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and much more. You also have the chance of making a sale following the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter isn’t enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Best Way To Host An Ebook To Giveaway Through AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service based in HTML templates. Since it is an online platform that makes use of automation to create a more efficient campaign. After the email is delivered to recipients, you can look at the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified for an updated appearance. You can tweak the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you are able to transform the contents of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. It provides instant updates to subscribers via email instead of going to the site.
There’s a catch, though. Some email template templates are compatible with RSS feeds.
So when you choose the template, make sure to find one that is compatible with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions hindering the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used here to make the page look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time goes by. Plus points for including on a landing page the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within emails themselves. Imagine live survey results as well as sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it is used as the one for any future email campaigns.
It’s possible to find information such as CTA when you change an element of the design. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users choose the segments and then mix them.
The method they use at a minimum is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you gather will be useful in future campaigns. Based on what they accomplish it is possible to make use of Aweber to get better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchase made, and so on. Best Way To Host An Ebook To Giveaway Through AWeber
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts with a form. While you can manually input the data, it is also easy to transfer them instead. This speeds up the process so that you don’t experience the anxiety. They will accept the following file types when they import:
You have the decision of making use of a pre-generated subject line or making your own. Except when making one, you need to wait for confirmation by the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans can use these services. Chat and emails support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. Best Way To Host An Ebook To Giveaway Through AWeber
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This will ensure that people know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone or via email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear each time you send an email. Features like A/B testing won’t be available, but you can begin your marketing from here.
For the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also view the data from your campaign as it is being implemented and also the source of these data. In one way or another, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you get access to essential vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work with the free plan in the absence of budget to spend on. The best part, service for customers is always available. If you don’t have a experience in marketing Their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in a paid subscription it’s priced reasonably. It’s not too expensive but you’ll get the best out of the campaign you will make.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Commonly Asked Questions (FAQs) Best Way To Host An Ebook To Giveaway Through AWeber
What is Aweber?
An email-based marketing service is a must for businesses or digital marketers. If you’re a novice or experienced it is possible to increase the visibility of your campaign to all potential customers. The company was established in 1998 and has helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them will need an additional widget or coding to facilitate the integration.
Does Aweber provide support for customers?
They offer it. Customer service on Aweber is accessible during business hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts through the form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag that is applied. When you subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start with the application of an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.