Best Way To Prepare Emails For AWeber

aweber-review

ECommerce and Email Marketing go together. In running the online business, you’re given the power to market the store in the way you wish to.

In writing, this might seem straightforward, but it’s actually not. It’s about engaging with customers and go through social media and blog posts, and more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.

Today, even a static newsletter is not enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.

This review will discuss Aweber and how it works with email marketing, and what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber Best Way To Prepare Emails For AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates could be out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing platform for both individuals and businesses. It lets users create campaigns and newsletters for any service or product built in HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. After the email is sent to recipients, you can look at the data through their statistics.

Best Way To Prepare Emails For AWeber

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Responsive Email Templates

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to give a modern look. You can tweak the colors and fonts, or even the style. When you can, coding your own template which also works as well.

RSS for Email Templates

For those running a blog, you are able to convert the content of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This gives instant updates to subscribers via emails instead of the website.

There’s a caveat, however. Not all email templates work with an RSS feeds.

If you decide to use the template, make sure you choose one that is compatible with them. If not, the template can be used without the templates.

Builder of the Landing Page

Landing Pages are among the latest features that were added to Aweber. They collect data and there are no distractions hindering the registration form. It’s just a way to let subscribers to fill in their information.

You can design the heading the font, style, and color. Photos can also be used to create a page that will look professional to potential subscribers.

But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not currently possible. It’s something they’ll must work on in the future. Also, points for incorporating a landing page for the email marketing system at least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content in an email. Consider live results from surveys and scores from sports games or weather updates, and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails does the best job, and will be used to determine the best option to send out future newsletters.

It’s possible to find data such as CTA when you change a particular part or design. You can try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.

There is no limit on how the tests would take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any topic within your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To separate the data, you need to go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.

The method they use at the very least is to send emails to several lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • An individual’s history of activities

The data you collect this way can be utilized in future campaigns. Depending on what they do it is possible to utilize Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens, link clicks, site visits, purchases made, etc. Best Way To Prepare Emails For AWeber

If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent out to whom and when they are sent. This feature is also known as “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber lets you create an unlimited list of 10 contacts via an online form. Although you can manually enter the details, it’s also possible to import them instead. It speeds the process and that you don’t experience the stress. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of an already-generated subject line or making your own. If you create one, you must wait for verification by Aweber. Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat, or email, you can receive their advice. All subscription plans can use these services. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. Best Way To Prepare Emails For AWeber

If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are all available on this page. This ensures that the users are aware of the things they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Free and Pro. The difference here compared to other email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat or email.

Free Plan

In the Free Plan, you get to use Aweber without cost. However, you’re restricted by 500 users on your account. The company’s logo will appear each time you’ll send an email. Features such as A/B testing will not be usable, but you can start your marketing here.

Pro Plan

In the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a price

In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also see the data of your own campaign in action and where they came from. In one way or another these features can assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you get access to the most essential features.

The main selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to spend on. The greatest part is that customer service is readily available. If you don’t have a experience in marketing, their Knowledge Base can give you enough details to help you understand that.

If you’re enrolled in a paid plan It’s affordable too. The cost is not excessive but you’ll get the best out of the campaign you create.

Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.

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Most Frequently Asked Questions (FAQs) Best Way To Prepare Emails For AWeber

What exactly is Aweber?

The Aweber platform for email marketing is designed designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or experienced, you can help your campaign be more visible to any potential audience. The company was established in 1998, and it helped companies that were of any size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce sites such as Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and many more. Certain of them may require an additional widget or code to ensure seamless integration.

Does Aweber offer customer support?

They offer it. The customer service of Aweber is accessible during business hours by phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts with an online form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You can remove the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.

What are the campaigns that work within Aweber?

Campaigns in Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.

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