ECommerce and Email Marketing go hand-in-hand. In running an online store, you have the ability to promote your store however you would like to.
In writing, this could sound straightforward, but it’s actually not. It’s about engaging with customers and go through social media, review blog posts, and so on. You also have the chance of making a sale following the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter isn’t enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Block Duplicate AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based in HTML templates. Since it is a platform uses automation to create a simple campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified for an updated look. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you can convert the content of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This gives instant notifications to subscribers via email instead of going to the site.
There’s a catch, though. Not all email templates are compatible with RSS feeds.
When you select the template, make sure you choose one that is compatible with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They capture data, and do not have distracting elements taking away from the registration form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can also be used in this section to make the site look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not possible at the moment. It’s something they’ll must work on in the future. Plus points for including on a landing page an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within emails themselves. Imagine live survey results and scores from sports games as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one is most effective, and will be utilized as the basis to send out future emails.
There is a possibility of locating data like CTA when you alter one particular aspect of the design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any topic in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To segment the data, you’ll need to go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users choose and mix segments.
The solution they can use at the very least is to send emails to several lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The data you collect here can be used in future campaigns. Depending on what they do it is possible to utilize Aweber for more effective outcomes.
You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchase made, and so on. Block Duplicate AWeber
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts via the form. Although you can manually enter the details, it’s also possible to import them instead. This speeds up the process , so you don’t have to stress. They will accept the following file types when they import:
You have the decision of using an already-generated subject line or creating your own. Except when making one, you must wait for verification by your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat or via email, you’ll be able to have their help. All subscription plans can use these services. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. Block Duplicate AWeber
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available on this page. This ensures that the users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support via phone, chat, or email.
In the Free Plan, you get access to Aweber at no cost. However, you’re restricted up to 500 people on the list. The watermark of the company will appear every time you make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data from your campaign and see the source of these data. In some way or other, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you have access to vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have enough budget to spend on. The greatest part is that the customer support is available 24/7. For those with no prior experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in an paid plan, it’s reasonably priced too. The cost is not excessive and you will get the best out of the campaign you develop.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) Block Duplicate AWeber
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for companies as well as digital marketing. No matter if you’re a beginner or veteran you can help your campaign be more visible to any potential audience. The company was established in 1998 and has helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and more. Certain of them may require an additional widget or coding to make the integration smooth.
Does Aweber offer support for customers?
They can. Customer support on Aweber is available during working hours via phone, chat or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts through the form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.