ECommerce and Email Marketing go in tandem. When you manage the online business, you’ll have the power to market the store in the way you wish to.
On paper, it might appear easy, but it isn’t. Customers interact with you and go through social media, review blog posts, and much more. There is also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter isn’t enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber, how it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Blogger AWeber Affiliate
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service that are based in HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you can view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to create a fresh appearance. You can tweak the colors as well as the font or style. If you are able to code your own template also works.
RSS for Email Templates
For bloggers who have a blog, you are able to transform the contents of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a catch, though. There aren’t all templates for email that can be used with an RSS feed.
So when you choose a template, be sure you choose one that can also work with them. If it is not, the template will still work without the templates.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They collect data and there are no distractions blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading and font, style and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Bonus points for having a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within emails themselves. Imagine live survey results as well as sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one performs best, and it can be utilized as the basis to send out future email campaigns.
It is attainable to discover details such as CTA in the event that you change one particular aspect or design. You can test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened, pages visited, link clicks, etc.
To divide the data, you need go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. The issue is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to several lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you gather will be useful in future campaigns. Depending on what they do it is possible to utilize Aweber for better outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, purchases made, etc. Blogger AWeber Affiliate
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. Tags can be used to determine which emails are sent out to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create lists of up to 10 contacts with an online form. Although you can manually enter the data, it is also easy to transfer them. This speeds up the process , so you won’t feel the anxiety. They will accept the following file types when importing:
You have the option of using a pre-generated subject line , or making your own. If you create one, you have to wait for verification by Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat or via email, you’ll be able to have their help. All subscription plans can use them. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. Blogger AWeber Affiliate
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available on this page. This ensures that the users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted by 500 users on your account. The watermark of the company will be present every time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B tests and more essential features like marketing automation. You can also see the results of your campaign and see the source of these data. One way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and have access to the most essential features.
The major selling points are its many templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The best part, customer service is readily available. For those with no prior experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
When subscribed to an paid plan, it’s reasonably priced too. It’s not too expensive but you’ll benefit from the campaign you’ll create.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) Blogger AWeber Affiliate
What is Aweber?
Aweber is an email marketing platform designed for businesses or digital marketers. If you’re a novice or veteran it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998 and helped companies regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress, etc. Certain of them may require a dedicated widget or additional coding to make the integration smooth.
Does Aweber have customer service?
They offer it. Customer service on Aweber is accessible during business hours by phone, chat or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts through an online form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at any time.
What are the campaigns that work within Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign would begin by applying a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.