Bloom And AWeber Video

aweber-review

ECommerce and Email Marketing go together. When you manage your own online shop, you’ll have the option of marketing the store in the way you wish to.

On paper, it might appear easy, but it isn’t. You engage with customers by using social media, interact with them reviewing blog posts and more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.

Nowadays, even a static newsletter isn’t enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.

This review will discuss Aweber and how it works with email marketing, and what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber Bloom And AWeber Video

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates could be out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product built on HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. After the email is sent to the subscribers, you can view the details through their statistics.

Bloom And AWeber Video

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to give a modern style. You can tweak the colors, font, or style. When you can, coding your own template also works.

RSS to Email Templates

For those running a blog, you can convert the content of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any content with the existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.

There’s a caveat. Not all email templates work with an RSS feed.

If you decide to use a template, be certain to select one that can also work with them. If you don’t, the template could still work without them.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are taking away from the registration form. All it does is allow subscribers to fill in their information.

You can design the heading the font, style, and color. Photos can be also used in this section to make the site look professional for potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not yet possible. This is a feature that they will need to work on as time passes. Also, points for incorporating a landing page for an email marketing platform, at a minimum.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.

It also combines using dynamic content within the email itself. Think live survey results as well as sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and can be utilized as the basis for any future emails.

It is attainable to discover details such as CTA when you alter one particular aspect of the design. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.

There’s no restriction on how the tests would take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you’ll need go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. The issue is when users choose and mix segments.

The method they use at least is sending emails to various lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • History of an individual’s activity

The information you gather here can be used in future campaigns. Based on what they accomplish, you can utilize Aweber for better outcomes.

Marketing Automation

You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchase made, etc. Bloom And AWeber Video

When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber allows you to build lists of up to 10 contacts using an online form. Although you can manually enter the details, it’s also feasible to upload them instead. This speeds up the process , so that you don’t experience the stress. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of a pre-generated subject line or making your own. If you create one, you need to wait for confirmation from your Aweber team. It can take a full day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone, live chat, or via email, you’ll be able to have their help. All subscription plans can use them. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. Bloom And AWeber Video

If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available on this page. This makes sure that users are aware of the things they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Free and Pro. The difference here compared to other email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer support by phone, chat or email.

Free Plan

If you’re on the Free Plan, you get to use Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear each time you send an email. Features such as A/B testing will not be available, however, you can begin your marketing efforts here.

Pro Plan

In the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a quote

In this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data from your campaign and see where they come from. In one way or another these features can assist you in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you get access to essential vital features.

The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free plan even in the absence of budget to invest in. The best part is that customer service is readily available. For those who have no prior experience in marketing, their Knowledge Base can give you enough information to cover the basics.

If you are enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll make the most of the campaign you will make.

Aweber is a great choice for email marketing for any beginning marketer or businessperson.

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Commonly asked questions (FAQs) Bloom And AWeber Video

What exactly is Aweber?

Aweber is an email marketing platform for entrepreneurs and digital marketers. If you’re a novice or veteran it is possible to make your campaign more visible to any potential audience. The company was founded in 1998, and it helped companies that were of any size.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and many more. Some of them require a dedicated widget or additional programming to ensure seamless integration.

Does Aweber have support for customers?

They can. Customer support on Aweber is available during business hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts through an online form. If you’re able to, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at any time.

What are the campaigns that work in Aweber?

Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.

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