Bloom AWeber

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ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’ll have the ability to promote your store in the way you wish to.

It might sound straightforward, but it’s actually not. You engage with customers and go through social media reviewing blog posts and more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.

Today, even a static newsletters aren’t enough to draw attention. If you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber and how email marketing works, and what you can do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Bloom AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates might appear out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution for both individuals and businesses. It lets users create campaigns and newsletters for any item or service based upon HTML templates. As a platform, it makes use of automation to make a streamlined campaign. When the email is sent to recipients, you can look at the information through their stats.

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to create a fresh appearance. You can change the color and fonts, or even the style. If you’re able, you can code your own template this is also possible.

RSS for Email Templates

For those running a blog, you can change the content from your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This provides immediate updates to subscribers via email instead of going to the website.

There’s a caveat, however. There aren’t all templates for email that are compatible with RSS feeds.

When you select the template, make sure you choose one that is compatible with them. If you don’t, the template could still be used without the templates.

Landing Page Builder

Landing Pages are the latest feature added in Aweber. They are designed to collect information, and do not have distracting elements taking away from the sign-up form. It’s all it takes is to allow users to provide their information.

You can design the heading the font, style, and the color. Images can be utilized to create a page that will look professional for potential subscribers.

This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Bonus points for having on a landing page in an email-marketing platform at least.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.

It also combines using dynamic content in emails themselves. Consider live results from surveys and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one is most effective, and will be used as the one for future email campaigns.

It is attainable to discover information such as CTA in the event that you change an element in the layout. It is possible to try this by testing three emails as you mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.

There is no limit on how the tests would be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any subject within your database. This includes emails that are opened, pages visited, link clicks, etc.

To segment the data, you have to visit the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select the segments and then mix them.

The method they use at the very least is to send emails to several lists. Lists can be excluded from mailings, but you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • History of an individual’s activity

The information you get here can be used in future campaigns. Based on what they accomplish it is possible to use Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchase made, etc. Bloom AWeber

If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”

Making the Subscriber List

Aweber allows you to build lists of up to 10 contacts with the form. Although you can manually enter the details, it’s also possible to import them instead. It will speed the process and that you don’t experience the stress. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line , or creating your own. If you create one, you have to wait for confirmation by the Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat, or email, you can get their input. Every subscription plan can benefit from them. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. Bloom AWeber

If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This makes sure that users have an idea of what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Free and Pro. The difference here compared to existing email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat, or email.

Free Plan

With the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The watermark of the company will be present every time you’ll mail an email. Features like A/B testing won’t be usable, but you can begin your marketing from here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber for a price

In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they come from. In some way or other these features can significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and have access to the most essential features.

The major selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even in the absence of budget to invest in. The best part is that service for customers is always available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough information to cover this.

If you’re enrolled in an paid plan It’s affordable too. Not too much but you’ll make the most of the campaign you create.

Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.

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Frequently Asked Questions (FAQs) Bloom AWeber

What is Aweber?

Aweber is an email marketing platform for companies as well as digital marketing. Whether you are a beginner or experienced you can make your campaign more visible to any potential audience. The company was founded in 1998, and it helped companies regardless of size.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional code to facilitate the integration.

Does Aweber provide support for customers?

They do. The customer service of Aweber is accessible during business hours via phone, chat or via email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts through a form. If you can, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.

What are the campaigns that work within Aweber?

Campaigns in Aweber are able to be implemented in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.

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