Brandyn Bissinger – Public Relations Manager At AWeber

aweber-review

ECommerce and Email Marketing go in tandem. In running the online business, you’re given the ability to promote your store however you would like to.

In writing, this might seem easy, but it isn’t. Customers interact with you by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.

Nowadays, even a static newsletters aren’t enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.

This review will discuss Aweber and how it works with email marketing, and what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber Brandyn Bissinger – Public Relations Manager At AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates may look old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing platform that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any item or service built in HTML templates. Being an online platform, it makes use of automation to create a simple campaign. After the email is sent to the recipients, you can look at the information through their stats.

Brandyn Bissinger - Public Relations Manager At AWeber

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Responsive Email Templates

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to give a modern appearance. You can tweak the colors as well as the font or style. If you’re able, you can code your own template also works.

RSS for Email Templates

If you run a blog, you can convert the content of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.

There’s a caveat, however. There aren’t all templates for email that are compatible with RSS feed.

When you select a template, be certain to select one that can also work with them. If you don’t, the template could be used without them.

Landing Page Builder

Landing Pages are the newer features that were added to Aweber. They capture data, and no distracting elements are hindering the registration form. It’s just a way to let subscribers to fill in their information.

You can create the heading, font, style, and the color. Images can be utilized in this section to make the site look professional to potential subscribers.

This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s something they’ll need to work on as time goes by. Also, points for incorporating a landing page for an email marketing platform at the very least.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take actions not done before in traditional newsletters like making an appointment.

This incorporates the use of dynamic content in emails themselves. Imagine live survey results and scores from sports games, weather updates, and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one is most effective, and can be used to determine the best option for future emails.

It’s possible to find data such as CTA when you change a particular part of the design. It is possible to try this by testing three emails as you mix and match. The majority of email marketing tools use three variations as the industry standard.

There is no limit on how the tests would take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any subject within your database. This includes emails opened, pages visited, link clicks, etc.

To divide the data, you need to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. The issue is when users choose the segments and then mix them.

The method they use at the very least is to send emails to several lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • An individual’s history of activities

The information you gather this way can be utilized in future campaigns. Based on what they accomplish, you can use Aweber for better results.

Marketing Automation

You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens, link clicks, site visits, sales made, etc. Brandyn Bissinger – Public Relations Manager At AWeber

If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”

Making a Subscriber List

Aweber allows you to build an unlimited list of 10 contacts with a form. Although you can manually enter the details, it’s also feasible to upload them instead. This speeds up the process so that you don’t experience the anxiety. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing a pre-generated subject line , or creating your own. Except when making one, you must wait for confirmation by Aweber. Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what stands out from the rest. If you’re calling, live chat, or email, you can receive their advice. Every subscription plan can benefit from them. Email and live chat support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. Brandyn Bissinger – Public Relations Manager At AWeber

If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This ensures that the users know what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The difference here compared to other email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer support by phone, chat, or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s watermark will appear each time you’ll mail an email. Features like A/B testing may not be available, however, you can begin your marketing here.

Pro Plan

For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a price

In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You will also be able to see the data from your campaign in action and where they came from. In one way or another the additional features will assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you get access to the most essential features.

The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have the budget to spend on. The best part is that the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you enough information to cover this.

If you are enrolled in a paid plan It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you’ll make.

Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.

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Most Frequently asked questions (FAQs) Brandyn Bissinger – Public Relations Manager At AWeber

What is Aweber?

An email-based marketing service is a must that is suitable for entrepreneurs as well as digital marketing. No matter if you’re a beginner or seasoned professional it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998, and it helped companies of all sizes.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and many more. Some of them require a dedicated widget or additional code to make the integration smooth.

Does Aweber provide customer service?

They offer it. The customer service of Aweber is available during working hours via phone, chat, or email. It also offers an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts through an online form. If you are able manually input the data manually.

Can you delete a list on Aweber?

Yes. You can remove the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.

How do campaigns work within Aweber?

Campaigns within Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.

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