Brizy AWeber

aweber-review

ECommerce and Email Marketing go together. When you manage the online business, you’ll have the ability to promote your store however you would like to.

On paper, it may sound straightforward, but it’s actually not. Customers interact with you, go through social media reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.

These days, even the static newsletter is not enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.

This review will talk about Aweber and how the email marketing process works, as well as what you should do.

aweber-logo

Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Brizy AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates may look outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service for both individuals and businesses. It lets users create campaigns and newsletters for any product or service based on HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the information through their stats.

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to give a modern style. You can change the color and fonts, or even the style. When you can, coding your own template which also works as well.

RSS to Email Templates

If you run a blog, you are able to change the content from your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.

There’s a catch, though. Some email template templates are compatible with an RSS feeds.

If you decide to use the template, make sure to find one that can also work with them. If it is not, the template will be used without them.

Builder of the Landing Page

Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and do not have distracting elements taking away from the registration form. All it does is allow users to provide their information.

You can design the heading and font, style and color. Photos can be also used in this section to make the site look professional for potential subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. It’s something they’ll have to develop as time goes by. Plus points for including on a landing page an email marketing platform at least.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.

This incorporates the use of dynamic content within emails themselves. Think live survey results as well as sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part does the best job, and is utilized as the basis for any future newsletters.

There is a possibility of locating details like CTA in the event that you change a particular part of the design. You can try this by testing three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.

There’s no limitation regarding how tests will go, giving freedom on the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.

To divide the data, you need to go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select the segments and then mix them.

The method they use at the very least is to send emails to several lists. You can exclude lists from mailings, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • An individual’s history of activities

The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are you could use Aweber for better outcomes.

Marketing Automation

You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. Brizy AWeber

When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags can determine which emails are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”

Making the Subscriber List

Aweber lets you create lists of up to 10 contacts using a form. Although you can manually enter the information, it’s easy to transfer them. It will speed up the process so you don’t have to tension. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using a pre-generated subject line or creating your own. If you create one, you must wait for verification by the Aweber team. It can take a day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what is different from other companies. If you’re calling or live chat or via email, you’ll be able to receive their advice. All subscription plans can use these services. Live chat and email are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. Brizy AWeber

If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available on this page. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select between: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by chat, phone, or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s logo will appear each time you’ll mail an email. Features like A/B testing won’t be usable, but you can start your marketing efforts here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts Contact Aweber to request a quote

With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also view the data of your own campaign as it is being implemented and also where they came from. One way or another, these additional features will greatly aid your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and have access to the most essential features.

The main selling points are its many templates including data segmentation, A/B testing, and reporting system. It can still work well on the free plan even in the absence of funds to purchase. The greatest part is that customer service is readily available. If you don’t have a marketing background, their Knowledge Base can give you sufficient information to answer this.

If you are enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive, and you can benefit from the campaign you’ll develop.

Aweber is a great choice for email marketing platform for beginning businessmen and marketers.

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Most Frequently asked questions (FAQs) Brizy AWeber

What is Aweber?

An email-based marketing service is a must that is suitable for businesses as well as digital marketing. If you’re a novice or veteran it is possible to make your campaign more visible to any potential audience. The company was founded in 1998, and it helped companies that were of any size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional code to make the integration smooth.

Does Aweber have customer service?

They do. Customer support on Aweber is available during business hours via phone, chat or via email. It also offers the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts using an online form. If you are able enter the information manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.

How do campaigns function within Aweber?

Campaigns in Aweber can be executed by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.

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