ECommerce and Email Marketing go in tandem. If you own your own online shop, you’ll have the power to market the store the way you want to.
It could sound easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter is not enough to draw interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber the way email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Build An Audience With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service for businesses and individuals. It lets users create newsletters and campaigns for any product or service based upon HTML templates. As a platform, it makes use of automation to create a simple campaign. When the email is delivered to subscribers, you are able to view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to create a fresh appearance. You can alter the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
If you run a blog, you can transform the contents of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a caveat. Not all email templates can be used with an RSS feed.
When you select a template, be sure to find one that is compatible with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and color. Images can be utilized here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to be integrated by Google Analytics, it is not currently possible. This is a feature that they will need to work on in the future. Also, points for incorporating the landing page of the email marketing system at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content within an email. Consider live results from surveys and scores from sports games or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part is most effective, and can be used to determine the best option for any future emails.
It is attainable to discover details like CTA when you change a particular part of the design. You can test this by trying out three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction regarding how tests will go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened, pages visited, link clicks, etc.
To separate the data, you have go to the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. The issue is when users select and mix segments.
The method they use at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you get this way can be utilized for future campaigns. Based on what they accomplish, you can make use of Aweber to get better results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens and clicks on links, website visits, purchase made, and so on. Build An Audience With AWeber
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent out to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create an unlimited list of 10 contacts using the form. Although you can manually enter the information, it’s easy to transfer them instead. It speeds up the process , so that you don’t experience the stress. They will accept the following file types when they import:
You can choose between choosing an already-generated subject line or creating your own. In the event of creating one, you must wait for verification by the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone, live chat, or email, you can have their help. Every subscription plan can benefit from them. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. Build An Audience With AWeber
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The main difference between these plans and other email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat, or email.
In the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear each time you make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they come from. One way or another these features can assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you get access to essential vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have enough funds to purchase. The best part, customer service is readily available. If you don’t have a experience in marketing, their Knowledge Base can give you sufficient information to answer this.
When subscribed to an paid plan it’s priced reasonably. The cost is not excessive but you’ll benefit from the campaign you make.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Frequently asked questions (FAQs) Build An Audience With AWeber
What is Aweber?
An email-based marketing service is a must designed for businesses or digital marketers. If you’re a novice or veteran it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped businesses of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM such as Salesforce, web builders like Wix and WordPress and many more. Certain of them may require the use of a specific widget or coding to make the integration smooth.
Does Aweber provide customer service?
They can. The customer service of Aweber is available during working hours via phone, chat or via email. It also offers its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts using an online form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will start by applying tags to identify the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.