ECommerce and Email Marketing go in tandem. When you manage an online store, you’ll have the ability to promote your store however you would like to.
In writing, this could appear easy, but it isn’t. It’s about engaging with customers and go through social media and blog posts, and so on. You also have the chance of making a sale after the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter is not enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Build Your Email List With Mailchimp Or AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product based upon HTML templates. As an online platform, it makes use of automation to create a simple campaign. After the email is sent to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized to create a fresh appearance. You can change the color, font, or style. If you are able to code your own template this is also possible.
RSS for Email Templates
For those running a blog, you can change the content from your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any content with the existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.
There’s a caveat. Some email template templates are compatible with an RSS feed.
If you decide to use a template, be sure you choose one that works with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They collect data and no distracting elements are blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can be also used to create a page that will look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it could be used with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on in the future. Also, points for incorporating a landing page for the email marketing system at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Imagine live survey results as well as sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one does the best job, and will be used to determine the best option for any future newsletters.
There is a possibility of locating data like CTA in the event that you change one particular aspect or design. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you have to go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select and mix segments.
The solution they can use at the very least is to send emails to various lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized in future campaigns. Depending on what they do you could utilize Aweber to get better results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings or clicks on links, site visits, sales made, etc. Build Your Email List With Mailchimp Or AWeber
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts using an online form. While you can manually input the data, it is also easy to transfer them instead. It will speed up the process , so you don’t have to stress. They will accept the following file types when importing:
You have the option of making use of a pre-generated subject line , or making your own. In the event of creating one, you need to wait for verification by the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone, live chat, or via email, you’ll be able to have their help. All subscription plans can use them. Email and live chat support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Build Your Email List With Mailchimp Or AWeber
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This ensures that the users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will be present every time you make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing here.
To purchase the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data from your campaign and see the source of these data. In one way or another the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and have access to vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have enough budget to invest in. The best part is that service for customers is always available. If you don’t have a prior experience in marketing, their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in an paid plan It’s affordable too. The cost is not excessive but you’ll benefit from the campaign you make.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Commonly Asked Questions (FAQs) Build Your Email List With Mailchimp Or AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for businesses as well as digital marketing. Whether you are a beginner or seasoned professional you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and more. Some of them require an additional widget or coding to facilitate the integration.
Does Aweber have customer support?
They can. Customer support on Aweber is available during business hours via phone, chat or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts using the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.