Building Your Email List With AWeber

aweber-review

ECommerce and Email Marketing go together. If you own your own online shop, you’re given the power to market the store however you would like to.

It could appear straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them and blog posts, and more. There is also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.

Nowadays, even a static newsletter isn’t enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.

This review will discuss Aweber and how the email marketing process works, as well as what you can do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Building Your Email List With AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates may look out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for businesses and individuals. It permits users to design campaigns and newsletters for any service or product built upon HTML templates. As a platform that makes use of automation to create a more efficient campaign. Once the email has been sent to subscribers, you can view the information through their stats.

Building Your Email List With AWeber

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to create a fresh appearance. You can alter the colors and fonts, or even the style. If you are able to code your own template which also works as well.

RSS for Email Templates

For bloggers who have blogs, you can convert the content of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the site.

There’s a caveat, however. Some email template templates can be used with RSS feed.

When you select a template, be sure to find one that is compatible with them. If it is not, the template will still be used without the templates.

Landing Page Builder

Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. All it does is allow users to provide their information.

The heading can be designed by you. You can choose the font and font, style and the color. Photos can also be used to create a page that will look professional to potential subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time passes. Plus points for including a landing page for the email marketing system, at a minimum.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.

It also combines using dynamic content in an email. Imagine live survey results and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails is most effective, and is used to determine the best option to send out future email campaigns.

It’s possible to find information like CTA when you change a particular part or design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variations as the standard for industry.

There is no limit on how the tests would be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any topic in your database. This can include emails opened, pages visited, link clicks, etc.

To separate the data, you need to go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose the segments and then mix them.

The workaround they have at a minimum is to send emails to several lists. You can exclude lists from mailings, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • The history of an individual’s activities

The information you gather will be useful for future campaigns. Depending on what they do you could utilize Aweber for better outcomes.

Marketing Automation

You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. Building Your Email List With AWeber

If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber allows you to create an unlimited list of 10 contacts via a form. Although you can manually enter the information, it’s possible to import them instead. It will speed the process and you won’t feel the tension. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing an already-generated subject line or making your own. If you create one, you have to wait for confirmation from your Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat, or email, you can have their help. Every subscription plan can benefit from them. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. Building Your Email List With AWeber

If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are available here. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Free and Pro. The difference here compared to the existing email marketing options is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by chat, phone or email.

Free Plan

With the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will be present every time you mail an email. Features such as A/B testing will not be usable, but you can start your marketing here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts Contact Aweber for a price

With this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also view the results of your campaign as it is being implemented and also where they came from. One way or another these features can significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you get access to the most essential features.

The main selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have enough funds to purchase. The best part, service for customers is always available. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough details to help you understand this.

When subscribed to a paid plan It’s affordable too. The cost is not excessive and you will make the most of the campaign you create.

Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.

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Commonly Asked Questions (FAQs) Building Your Email List With AWeber

What is Aweber?

The Aweber platform for email marketing is designed that is suitable for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998, and it helped businesses regardless of size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress, etc. Certain of them may require a dedicated widget or additional code to make the integration smooth.

Does Aweber have customer support?

They can. Customer support on Aweber is available during business hours via chat, phone or via email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts using a form. If you’re able to manually input the data manually.

Can you delete a list on Aweber?

Yes. You must remove the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.

How do campaigns work within Aweber?

Campaigns within Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.

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