ECommerce and Email Marketing go hand-in-hand. In running the online business, you’ll have the power to market the store the way you want to.
On paper, it may seem simple, but it’s not. It’s about engaging with customers, go through social media reviewing blog posts and more. You also have the chance of making a sale following the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter isn’t enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Bullets Not Showing In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It lets users create campaigns and newsletters for any item or service that are based on HTML templates. As a platform uses automation to create a more efficient campaign. When the email is sent to the recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to create a fresh appearance. You can change the color and fonts, or even the style. If you are able to code your own template also works.
RSS to Email Templates
For those running blogs, you can change the content from your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This gives instant notifications to subscribers via emails instead of the website.
There’s a caveat. Not all email templates are compatible with an RSS feeds.
If you decide to use the template, make certain to select one that is compatible with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They capture data, and do not have distracting elements blocking the registration form. It’s just a way to let subscribers to fill in their information.
You can design the heading, font, style, and the color. Photos can also be used to create a page that will look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not yet possible. It’s a feature they must work on as time goes by. Plus points for including the landing page of an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within an email. Imagine live survey results and scores from sports games, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one performs best, and it will be used to determine the best option to send out future emails.
It’s possible to find information such as CTA when you alter a particular part or design. It is possible to try this by testing three emails as you mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users choose the segments and then mix them.
The workaround they have at least is sending emails to various lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The data you collect here can be used for future campaigns. Depending on what they do you could utilize Aweber to get better results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens or clicks on links, site visits, purchases made, and so on. Bullets Not Showing In AWeber
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts with the form. Although you can manually enter the details, it’s also feasible to upload them. It speeds the process and that you don’t experience the anxiety. It will accept these types of files when they import:
You have the decision of making use of a pre-generated subject line , or making your own. Except when making one, you need to wait for verification from your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat, or via email, you’ll be able to have their help. All subscription plans can use these services. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. Bullets Not Showing In AWeber
If you’re new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The difference here compared to other email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat or via email.
With the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s logo will appear every time you’ll mail an email. Features like A/B testing may not be usable, but you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing and other essential features such as marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. In one way or another the additional features will greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and have access to the most essential features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free version even in the absence of budget to invest in. The greatest part is that customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid subscription, it’s reasonably priced too. It’s not too expensive but you’ll benefit from the campaign you’ll develop.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Frequently Asked Questions (FAQs) Bullets Not Showing In AWeber
What is Aweber?
An email-based marketing service is a must that is suitable for businesses and digital marketers. Whether you are a beginner or veteran, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or coding to ensure seamless integration.
Does Aweber have support for customers?
They can. Customer support on Aweber is accessible during business hours by phone, chat or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start by applying an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.