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ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you have the power to market the store the way you want to.

In writing, this might seem straightforward, but it’s actually not. It’s about engaging with customers, go through social media reviewing blog posts and more. There is also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.

These days, even the static newsletter isn’t enough to grab one’s interest. If you have a plan in mind, say hello to Aweber.

This review will discuss Aweber the way the email marketing process works, as well as what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Button To Open AWeber Form WordPress

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates may look out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing platform for businesses and individuals. It allows users to create newsletters and campaigns for any service or product built on HTML templates. As an online platform uses automation to create a more efficient campaign. When the email is sent to subscribers, you can view the data through their statistics.

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to create a fresh appearance. You can tweak the colors as well as the font or style. If you are able to code your own template also works.

RSS for Email Templates

If you run a blog, you are able to transform the contents of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any content with an existing RSS feed. It provides instant updates to subscribers through emails instead of the website.

There’s a caveat, however. There aren’t all templates for email that are compatible with RSS feeds.

If you decide to use a template, be sure you choose one that works with them. If not, the template can still be used without them.

Landing Page Builder

Landing Pages are the newer features that were added to Aweber. They collect data and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.

You can design the heading and font, style and the color. Images can be utilized here to make the page look professional to potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you also expect it to work by Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Also, points for incorporating on a landing page in an email-marketing platform, at a minimum.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.

It also combines using dynamic content in emails themselves. Consider live results from surveys and scores from sports games or weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one performs best, and it is used as the one to send out future newsletters.

There is a possibility of locating information like CTA when you change an element in the layout. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the standard for industry.

There is no limit in how the tests could go, giving freedom on the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any subject in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To separate the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.

The solution they can use at least is sending emails to multiple lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate, click-throughs, and bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • The history of an individual’s activities

The information you gather this way can be utilized in future campaigns. Based on the type of campaign they are, you can utilize Aweber to get better outcomes.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on user actions: email opens and clicks on links, website visits, sales made, etc. Button To Open AWeber Form WordPress

If a subscriber clicks on a link, Aweber will set a tag to the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to create a list of up to 10 contacts via the form. Although you can manually enter the data, it is also possible to import them instead. It will speed the process and you don’t have to stress. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of an already-generated subject line or making your own. If you create one, you have to wait for confirmation from the Aweber team. It could take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or by email, you’ll get their input. Every subscription plan can benefit from them. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. Button To Open AWeber Form WordPress

If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found here. This makes sure that users have an idea of what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Free and Pro. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by phone, chat, or email.

Free Plan

With the Free Plan, you get to use Aweber without cost. However, you’re restricted by 500 users on your account. The company’s watermark will appear every time you mail an email. Features such as A/B testing will not be available, but you can start your marketing from here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a quote

With this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data of your own campaign and see where they came from. In some way or other the additional features will greatly aid your marketing strategy.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you have access to vital features.

The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even in the absence of budget to spend on. The best part is that the customer support is available 24/7. For those with no prior experience in marketing the Knowledge Base can give you enough details to help you understand this.

If you’re enrolled in a paid plan it’s priced reasonably. Not too much and you will make the most of the campaign you will make.

Aweber is a great choice for email marketing platform for beginning businessmen and marketers.

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Commonly asked questions (FAQs) Button To Open AWeber Form WordPress

What exactly is Aweber?

The Aweber platform for email marketing is designed that is suitable for businesses or digital marketers. If you’re a novice or experienced, you can make your campaign more visible to any potential audience. The company was founded in 1998 and has helped businesses regardless of size.

Does Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce sites such as Shopify, CRM like Salesforce, web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional programming to make the integration smooth.

Does Aweber provide customer support?

They offer it. Customer support on Aweber is accessible during business hours via chat, phone or via email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts with a form. If you can manually input the data manually.

Can you delete a list on Aweber?

Yes. You have to remove the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at any time.

How do campaigns function within Aweber?

Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start by applying tags to identify the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.

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