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ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you have the ability to promote your store however you would like to.

On paper, it may appear easy, but it isn’t. It’s about engaging with customers and go through social media and blog posts, and more. You also have the chance of making a sale after the advertisement. Another method of advertising is through email marketing.

Today, even a static newsletters aren’t enough to attract attention. If you have a plan in your mind, send a message to Aweber.

This review will discuss Aweber and how it works with email marketing, and what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber Calendly AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates may look old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service for businesses and individuals. It lets users create campaigns and newsletters for any item or service built on HTML templates. Being an online platform that makes use of automation to create a simple campaign. Once the email has been sent to subscribers, you can view the details through their statistics.

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized for an updated appearance. You can tweak the colors as well as the font or style. If you are able to code your own template which also works as well.

RSS to Email Templates

If you run blogs, you can change the content from the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This gives instant notifications to subscribers via email instead of going to the website.

There’s a catch, though. Not all email templates work with an RSS feed.

So when you choose a template, be certain to select one that can also work with them. If not, the template can be used without the templates.

Landing Page Builder

Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions taking away from the sign-up form. It’s all it takes is to allow subscribers to fill in their information.

You can create the heading, font, style, and color. Images can be utilized in this section to make the site look professional for potential subscribers.

But, this feature can’t be tested through automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will have to develop in the future. Also, points for incorporating a landing page for an email marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content within an email. Imagine live survey results and scores from sports games or weather updates, and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails is most effective, and will be utilized as the basis for future emails.

There is a possibility of locating information like CTA when you alter a particular part of the design. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.

There’s no restriction on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails that are opened, pages visited, link clicks, etc.

To separate the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. The issue is when users select and mix segments.

The solution they can use at least is sending emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • The history of an individual’s activities

The information you get here can be used in future campaigns. Based on the type of campaign they are you could use Aweber for better outcomes.

Marketing Automation

You can automate the email marketing process by creating your own sales flowcharts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchases made, etc. Calendly AWeber

If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags can decide which emails are sent out to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to create lists of up to 10 contacts with an online form. Although you can manually enter the data, it is also feasible to upload them instead. This speeds up the process , so you don’t have to anxiety. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of an already-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It can take a day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what sets it apart from the other. When you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans can use these services. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. Calendly AWeber

If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found here. This ensures that the users have an idea of what they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Free and Pro. The difference here compared to the existing email marketing options is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support via phone, chat, or email.

Free Plan

With the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s watermark will be present every time you make an electronic mail. Features such as A/B testing will not be available, but you can begin your marketing efforts here.

Pro Plan

In the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts Contact Aweber to request a quote

In this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they came from. In some way or other these features can significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and have access to essential vital features.

The main selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the funds to purchase. The best part, service for customers is always available. If you don’t have a experience in marketing the Knowledge Base can give you enough details to help you understand that.

If you’re enrolled in a paid subscription, it’s reasonably priced too. Not too much and you will make the most of the campaign you’ll make.

Aweber can be the go-to email marketing tool for all businessmen and marketers.

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Most Frequently asked questions (FAQs) Calendly AWeber

What exactly is Aweber?

The Aweber platform for email marketing is designed for entrepreneurs as well as digital marketing. If you’re a novice or veteran, you can make your campaign more visible to any potential audience. The company was established in 1998 and has helped companies that were of any size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or code to facilitate the integration.

Does Aweber have customer support?

They do. The customer service of Aweber is available during business hours via chat, phone, or email. It also offers its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts through the form. If you are able, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must disable the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.

How do campaigns function within Aweber?

Campaigns on Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign begins when someone signs up to the list. If through Tag Applied, the campaign will begin by applying a tag to the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.

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