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aweber-review

ECommerce and Email Marketing go together. In running your own online shop, you’ll have the option of marketing the store however you would like to.

On paper, it could sound easy, but it isn’t. It’s about engaging with customers, go through social media and blog posts, and so on. You also have the chance of making a sale following the advertisement. One method to promote is to use email marketing.

Today, even a static newsletter isn’t enough to grab one’s attention. If you have a plan in your mind, send a message to Aweber.

This review will talk about Aweber, how the email marketing process works, as well as what you can do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber Call Loop AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates may look outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product based upon HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. When the email is sent to recipients, you can look at the details through their statistics.

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to give a modern style. You can tweak the colors and fonts, or even the style. If you are able to code your own template which also works as well.

RSS to Email Templates

For bloggers who have a blog, you are able to transform the contents of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.

There’s a caveat, however. There aren’t all templates for email that are compatible with RSS feed.

When you select the template, make sure to find one that is compatible with them. If not, the template can still be used without them.

Landing Page Builder

Landing Pages are the newer features that were added to Aweber. They collect data and there are no distractions taking away from the registration form. It’s all it takes is to allow users to provide their information.

The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used to create a page that will look professional to potential subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time passes. Plus points for including the landing page of in an email-marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of using new technologies like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.

It includes the use of dynamic content within emails themselves. Think live survey results, sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part performs best, and it can be used as the one to send out future newsletters.

It’s possible to find data such as CTA when you alter one particular aspect of the design. It is possible to test this by experimenting with three emails , mixing and match. Most email marketing tools follow three variations as the industry standard.

There’s no limitation on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is within your database. This can include emails opened, pages visited, link clicks, etc.

To segment the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.

The workaround they have at the very least is to send emails to several lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.

You can also view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • History of an individual’s activity

The information you gather here can be used for future campaigns. Depending on what they do, you can use Aweber for better outcomes.

Marketing Automation

You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens or clicks on links, site visits, purchase made, and so on. Call Loop AWeber

When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”

Making the Subscriber List

Aweber lets you create a list of up to 10 contacts via an online form. While you can manually input the data, it is also easy to transfer them instead. It will speed up the process , so that you don’t experience the tension. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line or making your own. If you create one, you must wait for verification from your Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

Aweber’s customer service is different from other companies. If you’re calling or live chat or by email, you’ll have their help. Every subscription plan can benefit from these services. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. Call Loop AWeber

If you’re new to the email marketing world, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This will ensure that people know what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone, or email.

Free Plan

With the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you’ll send an email. Features like A/B testing may not be available, however, you can start your marketing here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts: Contact Aweber for a price

In this plan, you get access to A/B testing and other essential features such as marketing automation. You can also see the data from your campaign in action and the source of these data. In one way or another the additional features will assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you have access to essential vital features.

The most important selling point is the numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan in the absence of budget to invest in. The best part, the customer support is available 24/7. If you don’t have a experience in marketing Their Knowledge Base can give you enough information to cover this.

When subscribed to an paid plan It’s affordable too. It’s not too expensive but you’ll make the most of the campaign you create.

Aweber is a great choice for email marketing tool for all marketer or businessperson.

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Most Frequently asked questions (FAQs) Call Loop AWeber

What exactly is Aweber?

The Aweber platform for email marketing is designed that is suitable for entrepreneurs or digital marketers. Whether you are a beginner or experienced you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and helped businesses of all sizes.

Does Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and more. Certain of them may require an additional widget or coding to ensure seamless integration.

Does Aweber have customer service?

They offer it. Customer support on Aweber is available during business hours via chat, phone, or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts using a form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You can disable the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at any time.

How do campaigns function in Aweber?

Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign would begin by applying a tag to the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.

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