ECommerce and Email Marketing go together. In running an online store, you’ll have the option of marketing the store in the way you wish to.
On paper, it may appear straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and much more. You also have the chance of making a sale after the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletters aren’t enough to grab one’s attention. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Campaign Sharing Code AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It lets users create campaigns and newsletters for any service or product that are based in HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. When the email is sent to subscribers, you can view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to create a fresh style. You can change the color as well as the font or style. When you can, coding your own template which also works as well.
RSS to Email Templates
If you run blogs, you can change the content from the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any content with an existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.
There’s a caveat. Some email template templates work with an RSS feed.
When you select a template, be certain to select one that is compatible with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They capture data, and no distracting elements are hindering the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used here to make the page look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not yet possible. It’s something they’ll have to develop in the future. Also, points for incorporating a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content in the email itself. Consider live results from surveys as well as sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it will be used to determine the best option to send out future emails.
It is attainable to discover details such as CTA when you change an element of the design. You can test this by trying out three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments for any subject that is in your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The method they use at the very least is to send emails to various lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you gather here can be used for future campaigns. Depending on what they do you could utilize Aweber for more effective results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent based on user actions: email opens or clicks on links, site visits, purchase made, and so on. Campaign Sharing Code AWeber
When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags can determine the emails that are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build lists of up to 10 contacts using an online form. Although you can manually enter the information, it’s feasible to upload them instead. It will speed the process and you don’t have to tension. They will accept the following file types when they import:
You can choose between making use of a pre-generated subject line or making your own. In the event of creating one, you have to wait for confirmation from the Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Chat and emails are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. Campaign Sharing Code AWeber
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars can be found on this page. This will ensure that people are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone or via email.
With the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The company’s watermark will be present every time you mail an email. Features such as A/B testing will not be available, however, you can begin your marketing from here.
For the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also see the data of your own campaign in action and where they come from. One way or another, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you have access to the most essential features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well with the free plan when you don’t have the budget to spend on. The greatest part is that service for customers is always available. For those who have no prior experience in marketing the Knowledge Base can give you enough information to cover the basics.
When subscribed to an paid plan it’s priced reasonably. Not too much, and you can benefit from the campaign you make.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Most Frequently asked questions (FAQs) Campaign Sharing Code AWeber
What is Aweber?
Aweber is an email marketing platform designed for companies or digital marketers. If you’re a novice or seasoned professional it is possible to increase the visibility of your campaign to all potential customers. The company was founded in 1998, and it helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional code to ensure seamless integration.
Does Aweber have customer support?
They do. Customer service on Aweber is accessible during business hours by phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts with the form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will start with the application of tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work together with Facebook Analytics as well.