ECommerce and Email Marketing go in tandem. When you manage an online store, you’re given the power to market the store however you would like to.
It might sound easy, but it isn’t. It’s about engaging with customers and go through social media, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter isn’t enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Can A Zoom Webinar Be Integrated With AWeber For Registration
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any product or service built in HTML templates. Being a platform uses automation to create a simple campaign. Once the email has been sent to the subscribers, you can view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified for an updated style. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
If you run blogs, you can change the content from the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with an existing RSS feed. This gives instant updates to subscribers through email instead of going to the website.
There’s a caveat, however. Not all email templates work with RSS feeds.
So when you choose the template, make certain to select one that is compatible with them. If it is not, the template will be used without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They collect data and no distracting elements are hindering the registration form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized to create a page that will look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not currently possible. This is a feature that they will have to develop as time passes. Plus points for including the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content within emails themselves. Imagine live survey results, sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one is most effective, and can be used to determine the best option for future emails.
It’s possible to find information such as CTA when you alter a particular part of the design. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any topic within your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need to go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users select to mix and match segments.
The workaround they have at the very least is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The data you collect will be useful in future campaigns. Based on the type of campaign they are, you can utilize Aweber for better outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchases made, and so on. Can A Zoom Webinar Be Integrated With AWeber For Registration
When a subscriber clicks the link, Aweber assigns tags for the subscriber. The tags can determine which emails are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create a list of up to 10 contacts via a form. Although you can manually enter the data, it is also easy to transfer them instead. It speeds up the process so you don’t have to tension. They will accept the following file types for import:
You have the option of making use of an already-generated subject line or making your own. If you create one, you must wait for verification by your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone, live chat, or email, you can have their help. All subscription plans have the ability to use them. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. Can A Zoom Webinar Be Integrated With AWeber For Registration
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available here. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The difference here compared to existing email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer support by chat, phone or via email.
In the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s watermark will be present every time you’ll make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B tests and more essential features like marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they came from. In some way or other these features can greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and have access to vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have enough funds to purchase. The best part, service for customers is always available. If you don’t have a experience in marketing Their Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid subscription, it’s reasonably priced too. Not too much, and you can get the best out of the campaign you will make.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Frequently asked questions (FAQs) Can A Zoom Webinar Be Integrated With AWeber For Registration
What is Aweber?
The Aweber platform for email marketing is designed designed for businesses as well as digital marketing. No matter if you’re a beginner or veteran it is possible to help your campaign be more visible to anyone who is interested. The company was established in 1998 and helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress and more. Some of them will need an additional widget or programming to make the integration smooth.
Does Aweber provide customer support?
They offer it. Customer service on Aweber is available during business hours by phone, chat, or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts through a form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin by applying an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.