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aweber-review

ECommerce and Email Marketing go in tandem. When you manage the online business, you’re given the ability to promote your store however you would like to.

It may sound easy, but it isn’t. It’s about engaging with customers and go through social media, review blog posts, and much more. You also have the chance of making a sale after the advertisement. One method to promote is to use email marketing.

Today, even a static newsletter is not enough to draw interest. If you have a strategy in mind, say hello to Aweber.

This review will talk about Aweber and how it works with email marketing, and what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Can AWeber Sms Text

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates could be old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing platform for businesses and individuals. It permits users to design newsletters and campaigns for any product or service based on HTML templates. Being an online platform that makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you are able to view the data through their statistics.

Can AWeber Sms Text

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified for an updated look. You can tweak the colors, font, or style. If you are able to code your own template also works.

RSS to Email Templates

For those running a blog, you are able to change the content from your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This gives instant updates to subscribers through emails instead of the website.

There’s a caveat. Some email template templates can be used with RSS feed.

When you select a template, be sure you choose one that works with them. If not, the template can still work without the templates.

Landing Page Builder

Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are hindering the registration form. It’s just a way to let users to provide their information.

You can design the heading the font, style, and the color. Images can be utilized in this section to make the site look professional for potential subscribers.

But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not yet possible. This is a feature that they will must work on in the future. Plus points for including on a landing page an email marketing platform at least.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.

It includes the use of dynamic content in emails themselves. Think live survey results, sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part is most effective, and is utilized as the basis for any future email campaigns.

There is a possibility of locating information such as CTA when you alter a particular part in the layout. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.

There’s no limitation on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments on any subject in your database. This can include emails opened, pages visited, link clicks, etc.

To separate the data, you need go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select the segments and then mix them.

The solution they can use at a minimum is to send emails to various lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • An individual’s history of activities

The information you gather here can be used for future campaigns. Based on the type of campaign they are you could make use of Aweber for more effective results.

Marketing Automation

You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on users’ actions like email openings and clicks on links, website visits, sales made, and so on. Can AWeber Sms Text

If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags can determine which emails are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to create lists of up to 10 contacts with the form. Although you can manually enter the data, it is also easy to transfer them instead. This speeds up the process , so that you don’t experience the stress. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using an already-generated subject line or making your own. Except when making one, you need to wait for confirmation from Aweber. Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat or by email, you’ll get their input. All subscription plans have the ability to use them. Chat and emails are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. Can AWeber Sms Text

If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This makes sure that users are aware of the things they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer service via chat, phone, or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The watermark of the company will be present every time you send an email. Features like A/B testing won’t be available, but you can begin your marketing efforts here.

Pro Plan

In the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber for a price

In this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also view the results of your campaign and see where they came from. In some way or other the additional features will greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you have access to vital features.

The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even in the absence of budget to spend on. The greatest part is that customer service is readily available. For those with no marketing background, their Knowledge Base can give you sufficient information to answer that.

When subscribed to a paid plan it’s priced reasonably. The cost is not excessive but you’ll benefit from the campaign you’ll create.

Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.

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Frequently asked questions (FAQs) Can AWeber Sms Text

What exactly is Aweber?

Aweber is an email marketing platform that is suitable for companies as well as digital marketing. No matter if you’re a beginner or experienced, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped companies regardless of size.

Does Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and many more. Certain of them may require the use of a specific widget or coding to make the integration smooth.

Does Aweber provide customer service?

They offer it. Customer support on Aweber is accessible during business hours by phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts through the form. If you’re able to, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.

What are the campaigns that work in Aweber?

Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.

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