ECommerce and Email Marketing go together. When you manage an online store, you’re given the power to market the store the way you want to.
It could sound easy, but it isn’t. It’s about engaging with customers, go through social media, review blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
Today, even a static newsletter isn’t enough to draw attention. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Can I Add An AWeber Subscriber To A List From A Mouseclick
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It permits users to design campaigns and newsletters for any service or product built in HTML templates. Since it is a platform that makes use of automation to create a simple campaign. After the email is sent to subscribers, you are able to view the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified for an updated style. You can alter the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you are able to change the content from the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.
There’s a caveat. Not all email templates are compatible with an RSS feeds.
If you decide to use a template, be sure you choose one that works with them. If it is not, the template will still work without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They collect data and no distracting elements are taking away from the registration form. It’s just a way to let subscribers to give their details.
You can design the heading, font, style, and color. Images can be utilized here to make the page look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it could be used with Google Analytics, it is not currently possible. It’s something they’ll have to develop as time passes. Also, points for incorporating the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in an email. Imagine live survey results, sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one is most effective, and is used to determine the best option for any future newsletters.
It’s possible to find details like CTA in the event that you change a particular part or design. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject in your database. This includes emails that are opened, pages visited, link clicks, etc.
To separate the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users choose the segments and then mix them.
The method they use at a minimum is to send emails to various lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you get here can be used for future campaigns. Based on what they accomplish you could make use of Aweber to get better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchases made, etc. Can I Add An AWeber Subscriber To A List From A Mouseclick
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts using a form. While you can manually input the details, it’s also possible to import them. It speeds up the process , so you don’t have to anxiety. They will accept the following file types when they import:
You can choose between using a pre-generated subject line or creating your own. If you create one, you must wait for confirmation from the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling, live chat, or email, you can have their help. All subscription plans can use them. Email and live chat support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. Can I Add An AWeber Subscriber To A List From A Mouseclick
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This makes sure that users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer support by phone, chat, or via email.
With the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The company’s watermark will be present every time you send an email. Features such as A/B testing will not be available, however, you can start your marketing efforts here.
For the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B tests and other essential features such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they come from. In some way or other these features can greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and have access to essential vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The greatest part is that the customer support is available 24/7. For those who have no prior experience in marketing the Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid plan It’s affordable too. The cost is not excessive and you will get the best out of the campaign you create.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) Can I Add An AWeber Subscriber To A List From A Mouseclick
What is Aweber?
An email-based marketing service is a must designed for companies and digital marketers. No matter if you’re a beginner or seasoned professional you can increase the visibility of your campaign to any potential audience. The company was founded in 1998, and it helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to make the integration smooth.
Does Aweber provide support for customers?
They can. Customer support on Aweber is available during business hours via phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts with the form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.