ECommerce and Email Marketing go in tandem. If you own an online store, you’re given the ability to promote your store the way you want to.
In writing, this could seem simple, but it’s not. You engage with customers by using social media, interact with them reviewing blog posts and much more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter isn’t enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Can I Create A Folder For Broadcast Email In AWeber To Send To A New List
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any item or service based on HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. After the email is sent to the recipients, you can look at the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable for an updated appearance. You can tweak the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS to Email Templates
For those running blogs, you can change the content from your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. It provides instant updates to subscribers through emails instead of the site.
There’s a caveat, however. Not all email templates can be used with an RSS feed.
When you select a template, be sure to find one that can also work with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can design the heading, font, style, and the color. Images can be utilized in this section to make the site look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not yet possible. It’s something they’ll have to develop in the future. Bonus points for having the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within emails themselves. Imagine live survey results as well as sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one is most effective, and can be utilized as the basis for future emails.
There is a possibility of locating information like CTA when you alter one particular aspect or design. It is possible to test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To segment the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. The issue is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to several lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The data you collect this way can be utilized for future campaigns. Based on the type of campaign they are you could utilize Aweber to get better results.
You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchase made, etc. Can I Create A Folder For Broadcast Email In AWeber To Send To A New List
If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts with an online form. While you can manually input the data, it is also easy to transfer them instead. It will speed up the process so you won’t feel the stress. They accept these file types when importing:
You have the option of making use of a pre-generated subject line , or making your own. Except when making one, you have to wait for confirmation by the Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling, live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. Can I Create A Folder For Broadcast Email In AWeber To Send To A New List
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This will ensure that people have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The difference here compared to the existing email marketing options is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone or via email.
In the Free Plan, you get to use Aweber at no cost. However, you’re restricted up to 500 people on the list. The watermark of the company will appear every time you’ll mail an email. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign as it is being implemented and also where they come from. One way or another, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you get access to the most essential features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan in the absence of funds to purchase. The best part is that customer service is readily available. For those who have no marketing background, their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive and you will make the most of the campaign you’ll develop.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Frequently asked questions (FAQs) Can I Create A Folder For Broadcast Email In AWeber To Send To A New List
What exactly is Aweber?
The Aweber platform for email marketing is designed for companies or digital marketers. No matter if you’re a beginner or seasoned professional you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional programming to ensure seamless integration.
Does Aweber offer customer service?
They offer it. The customer service of Aweber is available during business hours by phone, chat or email. Aweber also has its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts with the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin by applying a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to work with Facebook Analytics as well.