ECommerce and Email Marketing go in tandem. In running your own online shop, you’ll have the ability to promote your store in the way you wish to.
It may appear simple, but it’s not. You engage with customers, go through social media, review blog posts, and more. You also have the chance of making a sale after the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Can I Make A Capture Using AWeber Or WordPress, If So How? And Which Is Best?
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any service or product based upon HTML templates. As a platform, it makes use of automation to create a more efficient campaign. Once the email has been delivered to subscribers, you can view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to create a fresh look. You can tweak the colors, font, or style. If you are able to code your own template which also works as well.
RSS to Email Templates
For bloggers who have a blog, you are able to transform the contents of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. It provides instant updates to subscribers through email instead of going to the site.
There’s a caveat, however. Not all email templates are compatible with RSS feed.
So when you choose a template, be certain to select one that works with them. If it is not, the template will still work without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They capture data, and no distracting elements are taking away from the sign-up form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can also be used in this section to make the site look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. This is a feature that they will need to work on in the future. Bonus points for having a landing page for an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within an email. Imagine live survey results as well as sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part does the best job, and can be used to determine the best option for any future email campaigns.
It is attainable to discover information like CTA when you change an element in the layout. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you have to visit your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. The issue is when users select to mix and match segments.
The workaround they have at the very least is to send emails to multiple lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to use Aweber for better outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, sales made, etc. Can I Make A Capture Using AWeber Or WordPress, If So How? And Which Is Best?
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. The tags can decide which emails are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create lists of up to 10 contacts using an online form. Although you can manually enter the data, it is also feasible to upload them. It will speed up the process , so that you don’t experience the tension. It will accept these types of files when importing:
You can choose between choosing an already-generated subject line or creating your own. In the event of creating one, you must wait for verification by your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans have the ability to use these services. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. Can I Make A Capture Using AWeber Or WordPress, If So How? And Which Is Best?
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available on this page. This makes sure that users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone, or via email.
In the Free Plan, you get access to Aweber without cost. However, you’re only limited up to 500 people on the list. The watermark of the company will be present every time you make an electronic mail. Features like A/B testing won’t be usable, but you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data from your campaign as it is being implemented and also the source of these data. In one way or another, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you get access to the most essential features.
The most important selling point is its many templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have the budget to spend on. The best part is that the customer support is available 24/7. If you don’t have a experience in marketing the Knowledge Base can give you enough information to cover that.
If you are enrolled in a paid subscription it’s priced reasonably. It’s not too expensive, and you can get the best out of the campaign you make.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) Can I Make A Capture Using AWeber Or WordPress, If So How? And Which Is Best?
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs as well as digital marketing. Whether you are a beginner or experienced it is possible to make your campaign more visible to any potential audience. The company was founded in 1998, and it helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to ensure seamless integration.
Does Aweber offer customer support?
They offer it. Customer service on Aweber is available during business hours via phone, chat or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts with a form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.