ECommerce and Email Marketing go hand-in-hand. If you own an online store, you have the power to market the store however you would like to.
In writing, this may sound easy, but it isn’t. Customers interact with you and go through social media and blog posts, and more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter is not enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Can I Repeat A Campaign In AWeber Annually
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product based on HTML templates. Since it is an online platform, it makes use of automation to create a more efficient campaign. Once the email has been delivered to subscribers, you can view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified for an updated appearance. You can alter the colors as well as the font or style. If you are able to code your own template also works.
RSS feed to Email Templates
If you run a blog, you are able to transform the contents of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any content with the existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.
There’s a catch, though. Some email template templates are compatible with an RSS feed.
If you decide to use the template, make certain to select one that works with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. All it does is allow subscribers to give their details.
You can create the heading and font, style and the color. Photos can be also used in this section to make the site look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time goes by. Bonus points for having a landing page for in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content in emails themselves. Consider live results from surveys as well as sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and is used as the one to send out future email campaigns.
There is a possibility of locating data such as CTA when you change a particular part or design. You can test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There is no limit regarding how tests will go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments for any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. The issue is when users select the segments and then mix them.
The method they use at the very least is to send emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Depending on what they do you could utilize Aweber to get better results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens, link clicks, site visits, purchases made, etc. Can I Repeat A Campaign In AWeber Annually
When a subscriber clicks the link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build a list of up to 10 contacts using an online form. Although you can manually enter the information, it’s feasible to upload them instead. It speeds the process and you won’t feel the stress. They will accept the following file types for import:
You can choose between choosing a pre-generated subject line or creating your own. In the event of creating one, you must wait for verification from the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat, or by email, you’ll receive their advice. All subscription plans can use them. Email and live chat support is available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. Can I Repeat A Campaign In AWeber Annually
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are available here. This ensures that the users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support by chat, phone or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The watermark of the company will appear every time you make an electronic mail. Features such as A/B testing will not be available, but you can begin your marketing here.
For the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign in action and where they come from. One way or another, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you have access to the most essential features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work with the free plan in the absence of funds to purchase. The best part, customer service is readily available. For those with no prior experience in marketing the Knowledge Base can give you enough information to cover this.
When subscribed to an paid plan it’s priced reasonably. It’s not too expensive but you’ll get the best out of the campaign you will make.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Frequently Asked Questions (FAQs) Can I Repeat A Campaign In AWeber Annually
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for companies as well as digital marketing. If you’re a novice or experienced, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998, and it helped businesses of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or coding to facilitate the integration.
Does Aweber offer customer support?
They can. Customer support on Aweber is available during business hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts with an online form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at any time.
How do campaigns work in Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.