ECommerce and Email Marketing go in tandem. When you manage an online store, you’ll have the option of marketing the store in the way you wish to.
In writing, this may sound simple, but it’s not. Customers interact with you and go through social media reviewing blog posts and more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Today, even a static newsletters aren’t enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Can I Rotate Pics In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any item or service built on HTML templates. As an online platform, it makes use of automation to create a simple campaign. When the email is sent to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to create a fresh look. You can alter the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
If you run a blog, you can change the content from the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any content with the existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.
There’s a catch, though. There aren’t all templates for email that are compatible with RSS feeds.
If you decide to use a template, be certain to select one that can also work with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and no distracting elements are blocking the sign-up form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time passes. Bonus points for having on a landing page an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within the email itself. Imagine live survey results and scores from sports games, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails is most effective, and will be used as the one for any future newsletters.
There is a possibility of locating details such as CTA when you change one particular aspect or design. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The solution they can use at the very least is to send emails to multiple lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are you could utilize Aweber for more effective results.
You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings, link clicks, site visits, sales made, etc. Can I Rotate Pics In AWeber
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create lists of up to 10 contacts via a form. Although you can manually enter the data, it is also easy to transfer them. This speeds the process and that you don’t experience the anxiety. They will accept the following file types for import:
You have the option of choosing a pre-generated subject line , or creating your own. If you create one, you need to wait for verification from your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat or email, you can have their help. Every subscription plan can benefit from these services. Live chat and email are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. Can I Rotate Pics In AWeber
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are available here. This ensures that the users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support via chat, phone, or via email.
In the Free Plan, you get access to Aweber at no cost. However, you’re restricted up to 500 people on the list. The watermark of the company will appear each time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B tests and more essential features like marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they came from. In one way or another the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and have access to essential vital features.
The major selling points are its many templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even in the absence of budget to spend on. The best part is that the customer support is available 24/7. For those who have no marketing background, their Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in an paid plan It’s affordable too. The cost is not excessive but you’ll get the best out of the campaign you’ll develop.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Commonly Asked Questions (FAQs) Can I Rotate Pics In AWeber
What is Aweber?
Aweber is an email marketing platform that is suitable for businesses as well as digital marketing. Whether you are a beginner or seasoned professional you can make your campaign more visible to any potential audience. The company was founded in 1998 and helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and more. Some of them require a dedicated widget or additional code to facilitate the integration.
Does Aweber provide customer service?
They can. Customer service on Aweber is accessible during business hours via chat, phone or email. It also offers its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using a form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will start by applying tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.