ECommerce and Email Marketing go in tandem. In running your own online shop, you’re given the power to market the store in the way you wish to.
It could sound easy, but it isn’t. Customers interact with you, go through social media and blog posts, and much more. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter is not enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Can I Use AWeber With Himmelen Theme
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product based upon HTML templates. Being an online platform uses automation to make a streamlined campaign. When the email is sent to the subscribers, you can view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable for an updated style. You can tweak the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you can change the content from an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This gives instant notifications to subscribers via email instead of going to the site.
There’s a catch, though. Some email template templates are compatible with an RSS feeds.
When you select a template, be certain to select one that works with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading and font, style and the color. Images can be utilized to create a page that will look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time goes by. Bonus points for having the landing page of the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in the email itself. Consider live results from surveys as well as sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails performs best, and it will be utilized as the basis for future emails.
There is a possibility of locating data like CTA when you alter an element or design. You can test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments for any subject within your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you have go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to multiple lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you get here can be used in future campaigns. Depending on what they do, you can use Aweber to get better results.
You can automate the email marketing process by designing the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, purchase made, etc. Can I Use AWeber With Himmelen Theme
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent out to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with the form. While you can manually input the details, it’s also easy to transfer them instead. This speeds the process and that you don’t experience the stress. It will accept these types of files for import:
You can choose between choosing a pre-generated subject line or making your own. Except when making one, you need to wait for confirmation from Aweber. Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Can I Use AWeber With Himmelen Theme
If you’re new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This will ensure that people are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by chat, phone, or via email.
With the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The watermark of the company will be present every time you’ll send an email. Features such as A/B testing will not be usable, but you can start your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also view the results of your campaign and see where they come from. One way or another, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you have access to the most essential features.
The main selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free version even in the absence of funds to purchase. The best part, the customer support is available 24/7. For those with no prior experience in marketing, their Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid subscription It’s affordable too. Not too much, and you can make the most of the campaign you will develop.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) Can I Use AWeber With Himmelen Theme
What is Aweber?
An email-based marketing service is a must for companies or digital marketers. If you’re a novice or experienced it is possible to increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress, etc. Some of them will need an additional widget or programming to ensure seamless integration.
Does Aweber provide support for customers?
They can. Customer support on Aweber is accessible during business hours by phone, chat, or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts through a form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin with the application of a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.