ECommerce and Email Marketing go together. If you own your own online shop, you have the power to market the store in the way you wish to.
It may seem straightforward, but it’s actually not. Customers interact with you and go through social media and blog posts, and so on. There is also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter isn’t enough to attract attention. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Can You Attach A File To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any service or product that are based upon HTML templates. Since it is an online platform uses automation to make a streamlined campaign. Once the email has been sent to the subscribers, you can view the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to give a modern look. You can alter the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
If you run a blog, you can transform the contents of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. Not all email templates work with RSS feed.
So when you choose a template, be sure you choose one that works with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. It’s just a way to let subscribers to fill in their information.
You can create the heading, font, style, and the color. Photos can be also used to create a page that will look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not yet possible. This is a feature that they will have to develop in the future. Bonus points for having a landing page for an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within the email itself. Imagine live survey results as well as sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails does the best job, and will be utilized as the basis for future newsletters.
There is a possibility of locating information like CTA when you change one particular aspect or design. It is possible to try this by testing three emails as you mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose the segments and then mix them.
The solution they can use at a minimum is to send emails to multiple lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you get will be useful for future campaigns. Based on the type of campaign they are, you can utilize Aweber to get better outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, and so on. Can You Attach A File To AWeber
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. Tags can be used to determine which emails are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create a list of up to 10 contacts using a form. While you can manually input the information, it’s feasible to upload them instead. It speeds up the process so you won’t feel the anxiety. They accept these file types when they import:
You have the decision of choosing an already-generated subject line or creating your own. If you create one, you need to wait for confirmation from the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling, live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Can You Attach A File To AWeber
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer service via chat, phone or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s logo will be present every time you make an electronic mail. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data from your campaign and see where they come from. One way or another the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you get access to essential vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have enough budget to spend on. The greatest part is that service for customers is always available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand this.
If you are enrolled in a paid plan it’s priced reasonably. Not too much and you will make the most of the campaign you will make.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) Can You Attach A File To AWeber
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies as well as digital marketing. If you’re a novice or experienced it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or programming to ensure seamless integration.
Does Aweber provide support for customers?
They can. The customer service of Aweber is available during business hours via chat, phone, or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts using a form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will start by applying an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.